Sony has sold fewer handsets in 2020 but manages to keep its revenue flat thanks to a reduction in costs and benefits in other areas of its business.
Japanese manufacturer Sony continues to lose momentum in the mobile phone market, and it espectáculos Last year, the year it sold fewer cellphones, it was less than three million units.
Year after year, Sony is losing importance in the móvil inteligente market
How perro we read in the middle Xperia blogSony released the results of its mobile division in the last quarter of 2020 and full-year results espectáculo A total of 2.8 million units were sold.
This is Sony’s quarterly sales data since early 2016
If we only focus on the fourth part of the last year 1 million units of Sony Xperia around the world, which has been a long time coming as it only sold 400,000 handsets in the first quarter of 2020.
The terminals that support the numbers of its mobile division are its flagship Xperia 1 II and Xperia 5 II, which are the most expensive terminals in its catalogue. It means that Sony sells fewer terminals, but those with a higher price sell the most and thus manages to minimize losses.
Even if 2020 was the year in which the Japanese manufacturer sold fewer cell phones, according to the consulting medium, it succeeded the result of the last quarter of the year was at the previous year’s level They’re down just 2%.
These numbers cánido be explained by the fact that Sony is gone Reduction in operating costs over the past year and for the benefits achieved in other sections such as consoles, where the sum of the numbers since it is achieved 4.5 million PlayStation 5 sold in 2020.
The Japanese manufacturer will remain true to its style to bring it to market Terminals with very good cameras at high prices and even if the sales volume is not too high Sony’s mobile division will survive because they maintain their benefits year after year.