We have already talked about the clear differences between the more than once Aplicación usage by iOS and Android users. All reports agree that iPhone owners tend to download fewer aplicaciones but spend a lot more on them, and those of us with Android teléfonos inteligentes tend to do the same. Download more, spend less. The clearest example to demonstrate the “iOS case” is Fortnite, which threw up more and less in the first month $25 million in micropayments.
When we comment on these numbers, we usually do so based on annual reports that analyze the revenue of the two aplicación stores over the past 365 days. However, in this article we go further thanks to the guys from Appaniawhich they analyzed how the amount of revenue and downloads on Google plus Play and the Aplicación Store has changed over the last ten years. do you want to meet her Well, let’s ocasione trouble.
The report covers the period from July 2010 to December 2017.
More downloads on Google plus Play, more sales in the Aplicación Store
We won’t go into detail about the aplicación store numbers. Let’s get to the point. Since there are records 30.5 billion aplicaciones have been downloaded from the iOS Aplicación Store have generated no more than less than $42.5 billion in sales. Here we have a piece of pertinent information, which is that what might sound like a rage, the 30.5 billion aplicaciones downloaded actually are they account for 30% of all downloads worldwide. The remaining 70% belongs to Google plus Play, although that percentage could be much higher for one fácil reason: Google plus Play is not available in China.
Since Google plus Play isn’t available in China, the report doesn’t include the number of downloads generated there or, of course, the downloads made through third-party stores like Aptoide, APKMirror, Uptodown, and other services.
Things change when we look at the revenue generated, and Apple continues to keep most of the pie. Specific, The Aplicación Store has generated 66% of global sales, with Google plus Play accounting for a staggering 34%.. It’s strange that despite the decline in Aplicación Store download volume over the years, revenue has not only remained stable, but increased slightly.
Fewer downloads, more revenue. What is the elabora for success? Aplicación moderation may be stricter than Google plus Play, generating more revenue may encourage developers to create better quality aplicaciones for iOS, and Android may be subject to piracy, which is still a burden to be eradicated. The reasons are many and we don’t know them exactly, but the data is the data and reality is what it is. Maybe we should start thinking about paying for aplicaciones?
font: TechCrunch