Apple outperforms all competitors.
The fight to be the manufacturer to sell the world’s biggest cell phones is hotter than ever. With the arrival of Xiaomi in second place, Samsung and Apple are no longer alone.
Well, although the South Koreans hold the first position and the Chinese continue to sell more and more mobile phones, Apple surpasses them in another aspect. Because it’s true that Cupertino sell fewer phones than Samsung and Xiaomi, but their income and profits are higher than theirs. And in the end, this is about winning more than the contrincante.
Apple sells less than its competitors but earns a lot more
Sometimes you don’t have to be the biggest seller to be the biggest earner. This is what happens to Apple compared to its main competitors, and that is, although they sell much more than the American company, they don’t get as much profit as they do.
As we read in Counterpoint Research, Apple has made 75% of the profits in the mobile phone market in the second quarter of 2021, even though they “only” had 13% of total sales.
Although the numbers are lower than last year, Apple is still the most profitable brand and everything indicates that this position will be maintained for a long time. The company keeps improving its products and services while selling its phones at a slightly higher price than the competition, thereby maximizing its profits.
After Apple, Samsung benefits the most… despite being the brand that sells the most teléfonos inteligentes. The case of Huawei is also worth mentioning. After it collapsed as a result of the cross in the United States, many other companies are taking its place. Xiaomi (obviously) and others like Oppo and Vivo grew exponentially and after Apple and Samsung, They are ranked as the companies that generate the most revenue.
Of course, we must take into account that Apple is quite suspicious and never shares sales figures, let alone benefits and profits. All data used in the study is based on Counterpoint’s own calculations and calculations never in official information from Apple.