HTC is a major Android manufacturer. In fact, for a while the Taiwanese company was the highest representative of our operating system. The T-Mobile G1 or HTC dream It was the first handset in the history of Android and up until the company’s HTC One M7 It was a benchmark for top-of-the-line devices as well as the other options presented by Samsung. There’s a distinctive design, HTC Sense and a magic HTC devices became intangible, they turned their end devices into objects of desire.
From One M7 HTC’s history has led to free fall and no brakes, achieve a drop of up to 80%. We consider the development of the Taiwanese company in 2018, one of the worst years in its history, and a situation where 2019 presents us with an unpromising future. HTC will throw its last bullet of 2019, and you’ll need good aim if you want to get out alive.
HTC is making losses no matter what time you read this
HTC is the protagonist of bad numbers since 2012, The company, despite the popularity achieved by the HTC One M7, could not compete with companies like Samsung or Apple in terms of number of sales. The following publications They have been highlighted in the vast majority of reviews. In 2017, Google plus completed the purchase of a division of HTC, injecting $1,100 million into the company they made little use of it. Earlier this year, we made our prediction of HTC’s failure with some accuracy, as the numbers espectáculo HTC is down hill and off the brakes.
The data for 2018 tells us that HTC ended 2017 with losses of 30.8% and by September the losses for 2018 exceeded 70%. Layoffs, watered-down launches, and a lousy marketing strategy are some of the hallmarks of the mortal cocktail HTC drank in 2018. The company has posted losses of 61.47% this yearwithout counting the data for December.
We perro understand how HTC’s earnings have been falling over the months, until it touched one of its all-time lows in September, where a drop of 80.71% was recorded. A horrible anus for HTC but does not belong to itself because of the poor prospects for the future of the company.
HTC hasn’t managed to stabilize its position even after Google plus’s financial injection. The company’s wireless division is in a critical situationand they have not announced any short- or long-term plans or strategies that encourage us to believe that the situation may eventually reverse.
HTC is doing little to improve its situation
Let’s sum this up HTC releases in 2018, we find no attraction there. The number of terminals presented is small. The Taiwanese company presented a total of 4 terminalsone high-end and the rest lower mid-range or low-end.
The HTC Desire 12 was its first móvil inteligente in 2018, along with the 12+. A low-end diluted with a MediaTek processor and 2 + 16 GB of base storage, priced at 200 euros -50 for the Agregado version, with Snapdragon 450–. 2017 hardware for 2018 low-end, current mid-range price. HTC didn’t play its cards right at the start of the year, and subsequent versions haven’t improved either. The HTC U12 Life didn’t seem like the best solution either. Middle class with Android One for 350 euroswith hardware mounting options that cost nearly half as much.
HTC’s high-end for 2018 was the HTC U12 +, a terminal that, although surprising with its performance and equipment, was not enough to convince the general public of its advantages. Not too much hope on the part of users in the high frequency range and with an unattractive low frequency range, Little was to be expected from HTC’s numbers in 2018.
Is price only HTC’s problem?
No, if we look for prospects, HTC has never offered a much higher price than its competitors. In short, the RRP of the HTC U12+ is 799 euros, cheaper than Samsung Galaxy S9 -849 euros–, Huawei P20 Pro -899 euros– and even iPhone XR -859 euros–. With prices between 200 and 350 euros, it also has its middle class, We find the same trend in devices from Huawei, Samsung and other “non-Xiaomi” options..
So what is HTC’s problem? From our point of view, we get first poor management of marketing campaigns. Samsung and Huawei invest millions in these, they know how to position their products and users have an iniciativa in advance of what they will get when buying their products without worrying about the technology. Nobody talks about HTC, no HTC advertisingand the few that cánido be seen failed, for example Autofoto failed on the HTC U11+ or the aforementioned iPhone 6 display components used in the current top-of-the-line.
The marketing level of HTC’s campaigns was a failure. The company not only created unattractive products, but also made them even more attractive by trying to sell them.
The company’s updated policy doesn’t help either.And we don’t even talk about it important updates. Some of HTC’s top models They have security patches from last yearthere is no sign of Android Pie – and not to be expected in the short term either – and the uncertainty that exists in this regard with its end devices is capital.
Furthermore, HTC terminals are extremely linear. Samsung adds design and hardware to Android, Huawei plays with the trick of the camera and AI – they’ve managed to make this concept their own – Google plus with the updates, Apple with the status and “premium”. .. HTC has not released any interesting news for several yearsand being so conservative cánido play tricks on sales.
No solutions in sight
HTC’s situation seems irreversible. Google plus’s help wasn’t enough, the company doesn’t have the resources to provide a high-end terminal that surpasses current options, and its mid-range isn’t attractive enough to appeal to a wide audience. The company has been in free fall for over 5 years. If we look at HTC’s results, this is currently lower than in 2002and after registering its maximum peaks between the years 2010 and 2011.
Poor marketing policy, unattractive end devices and poor support, with a price that is not excessive but without an incentive to buy, are some aspects of the Taiwanese failure cocktail.
Given the results, it seems unlikely tunnel exit where HTC is located. The company is living through its worst crisis in history with no indication of a possible path to recovery. Everything indicates that 2019 could be one of HTC’s last yearsa company that will have serious difficulties staying alive for several years if its situation continues.