The Cupertino-based company is valued at $355.1 billion, according to a Brand Directory report.
As we near the end of the first month of 2022, the position of the leading technology companies has not changed since last year Apple is still the most valuable brand in the worldovertaken Korean manufacturer Samsung and American giant Google plus.
Neither Google plus nor Samsung perro threaten Apple’s hegemony
A recent Brand Directory report, Brand Finance Global 500 2022, espectáculos that Apple remains the world’s most valuable brand thanks to Apple a 35 percent increase over the previous year, taking the brand’s value to $355.1 billionachieve the highest brand value ever recorded in this classification.
Apple had a very good sales year, since the new iPhone will be successful, we need the good numbers the new iPads, the new iMacs and the AirTags.
Second place in this top is taken by Amazon, which was able to increase its brand value by 2017 $350,300 million, an increase of 38% over the previous year. In fact, the en línea shopping giant will be hiring full of them from June 2021 133,000 new employees.
The iPhone 13 is Apple’s star product, remaining the world’s most valuable brand for another year
The last place on the podium in this classification is occupied by Google plus, which recorded a afín growth to Samsung, 38% compared to 2021, which allowed it to achieve a brand rating. $263.4 billion. This pandemic that we are witnessing has taken its toll on the Mountain View-based company as its revenue comes mostly from advertising and advertising reduced due to uncertainty caused by various COVID-19 waves.
For its part, Samsung is sixth in this top Brand valuation of $107.3 billionshowing that the Korean firm still has a lot of work to do to compete with two giants like Apple and Google plus.
We should also point out that Chinese manufacturer Huawei managed to do this despite the US veto regain its place among the 10 most valuable brands in the worldNinth place, thanks to a 29% year-on-year growth that increased its brand value to 2017 $71.2 billion.