Lenovo presents its biggest quarterly results yet and takes the opportunity to announce the surprising decision not to offer a discount on its catalog next Black Friday… What’s behind it?
There are just a little over two weeks until the start of the Black Friday 2021although it is the most important sale and discount time of the year for the consumer electronics industry come this year punished by the lack that the markets are suffering.
Indeed, the companions of extension they were already waiting for us surprising moves like Lenovowho confirmed this in their quarterly cómputo sheet conference he will not mark any of his products for the next one Black Friday The lack of inventory caused the semiconductor crisis.
Maybe it’s too early to tell Other manufacturers could follow Lenovo’s example in this case, but the truth is that in this market we have already seen on several occasions how Make huge decisions from other manufacturersand here we are talking about nothing less than the second brand in the sale of computer equipment in Spain.
In addition, it is that no one is forgetful This problem affects practically the entire industryfrom Apple, which already reports delivery times of several weeks or months for some of its devices, to Samsung, which is said not to have launched a Galaxy Note in 2021 due to a lack of chips, and of course Lenovo, which claims this. available from Encouraging consumption through tenders and de-stocking really very limited.
We hope no one follows them in this catalog, but Lenovo is already the first manufacturer to declare that there will be no “Black Friday” for any product in its catalog due to lack of depósito.
Lenovo’s context explains this really surprising and certainly complicated decision.
In the statements brought to us by Expansión himself General Manager of Lenovo for Spain and Portugal claim that “Send product availability” and the “Everything in the shops is for sale”so It would not be logical to liquidate all your shares based on tenders because that is certainly already limited today.
Also, Alberto Ruano went a little further after his announcement Second place in sales of computer equipmentwith 23.1% of compar in the Iberian Peninsula and 24.8% if we only include the Spanish market.
So from Lenovo they say it will be the opposite because The Chinese manufacturer will have to raise its prices to make up for the chip shortage in the near future and both the third year of the mandatory warranty as spare parts availability which the Spanish administration will implement by law.
Oddly enough, and ahead of the busiest period of the year, around the world Lenovo boasted more resultsalready having the best earnings and benefits figures in its entire history.
Alberto Ruano, General Manager of Lenovo in Spain and Portugal | photo enlargement
Bad precedent for a Black Friday expected more than ever?
so what Industry giants like Lenovo That was announced are not available for offers in view of the important periods of the Black Friday Y Cyber Mondayas well as Christmas it could equipo a worrying precedent for ususers and consumers.
And it’s mostly because of a ocasione for concern Almost all manufacturers are in the same situationaffected by the lack of components and its factories on half gas, with less inventory than usual and sure to sell almost everything together.
I have to admit that too maybe it seems to me a logical answer from Lenovoand it is that these periods have been used effectively to eliminate stocks from their warehouses by lowering products to be replaced by the new generations next year, so It goes without saying that if all of your property is sold, you don’t need to make any offers for very Black Friday being.
Another cost aspecto is the price increase, which they already tell us about, As usual, the final consumer is a political decision that this time has come theoretically to protect the buyer as we accept from here increased guarantees and availability times of spare parts.