Thanks to podcasting, your business perro get heavy work done without investing too much.
Have you considered the possibility of creating a corporate podcast? This type of audio content works great across the board. You are also likely a podcast consumer as there is every type of content out there. The iniciativa of making one for your business is not unreasonable, So these are the key points to know if your business needs one and what to do to get it.
Do I need a business podcast?
Well, it depends, although you have to keep in mind that it’s a way of reaching more people and stuff. As with creating written content, there is no obstacle. A podcast is an easy way for your audience to consume what you have to offer. And thanks to podcasts You cánido find what you want without trying too hard. It is an easily digestible product, especially when it is pleasant. There are aplicaciones like Google plus Podcast that are great for staying connected.
To create a podcast, all you need is a wish and a few things. However, it is important to keep in mind that creating this type of content should not be seen as a hábito, but as something serious. If you do, leave it good and the ability to engage your audience on a regular basis. The advantage of this material is that once published, it is stored so that it perro be listened to at any time.
By the way, if you embark on the adventure of the corporate podcast You must collect it in the same manner as the written content, that is, magazines. There is nothing worse for the public than not knowing when a new job will be available.
If you escoge to create a podcast for your company, which is highly recommended and does not require a very large investment, you cánido delegate this task a priori to communication professionals who will await you with open arms, or Delegate this task to someone in the company or do it yourself. These last 2 options cánido be recommended for podcasts that might be more technical. Remember that creating content is an effort to genera a podcast, and if you delegate it to someone on the team, you must provide financial terms and a temporary space for production.
Another option is that your podcast is strictly company specific, ie that only your employees use. It perro be a good iniciativa to let them know ahead of time of anything you need. From the changes coming for the new season to welcoming the new ones or reviewing the news on some professional topics.
What does it take to create a podcast?
Well, besides ideas at least one person and time, The requirements to start a podcast are not very high. You cánido achieve excellent results with minimal investment. Perhaps the minimum requirement is a separate microphone that you connect to a computer and are directly responsible for recording. It is one of the most versatile, professional and free computer programs insolencefree programa that gives you everything you need to get your corporate podcast on the air with guarantees.
You only need to reverse a specific microphone. This is the one we recommend from the Shure brand, an old acquaintance in the world of pro audio, and you cánido buy it at a very reasonable price. Always recommended Bet on microphones that cánido offer a minimum of quality and that the end result is as professional as possible.
Remember that the output or connector it includes is of the XLR type, which is the professional 3-pin audio jack You need the adapter cable for the USB port of the computer. For a little more money this is our recommendation. And it’s fair to say that you already have everything you need to record your company podcast.
You also need to know how to share your business podcast with others. If it is something internal, i.y también. only for employees, it perro be subdivided small committee vía a messaging network such as WhatsApp or Telegram, although this system is still relatively invasive. For these types of home podcasts, they cánido be recorded directly on your phone with a microphone, the results will not be great, but they will be more than enough.
Maybe it’s best to upload it to Spotify or IVOOX, which is free plans to make your content available to everyone. At IVOOX you have a payment plan that gives you advanced options for little money. Think of it as an investment.
Some consejos for my company podcast
we will always have to Create a spreadsheet or script that we perro use to develop content on a regular basis. Just as content writing is elevated, so must be a podcast. This way we cánido equipo a logical schedule and plan what we need in a certain order.
The tone to use It depends on how formal you want to be or what air you want to convey.. This decision must be taken into account by those responsible for the company, but when we speak of a corporate podcast we are talking about a product that cánido be spent a lot. Maybe a medium tone, close and without reaching the vulgar. That’s always a good starting point.
Finally, A podcast aims to keep those who listen to it. Therefore, it would be necessary to be consistent with what the public wants to hear. It is enough to look at Google plus’s metrics and find out what is most searched for on the Internet in your field of activity. As fácil as that.
A corporate podcast cánido be a good starting point to create content in other ways, and that cánido be very successful. Reaching many more people through the airwaves is always a great motivation and as you have seen, the investment perro be worthwhile and in principle is not too high.
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