The mobile market is shrinking and Samsung is suffering, but Chinese manufacturers seem immune to the global crisis, with Xiaomi and OPPO being the main jugadores in Europe
it is 2020 is a turbulent yeareven in an industry like teléfonos inteligentes, which is used to almost unlimited growth but is experiencing its first major crisis in ten years hit in sales which, however, does not seem to affect the Chinese manufacturers.
In fact, the study carried out by consultants such as Canalys for the second quarter of 2020, ie This leaves Xiaomi and OPPO the protagonists, with Samsung falling faster both in Spain and in the rest of the European markets.
The details don’t add up and that’s it Xiaomi is growing fast in Spain already from the throne of the mobile market, with very significant +151% keep a good piece of the pie, 37% market share.
The big surprise, however, was OPPOnot from his 4% compar in the sale of mobile phones in Spain, but because of a a growth of 1126%, which means a multiplication by 10 delivered units compared to 2019.
In the event of a crisis in the global sales of mobile phones, the Chinese manufacturers seem immune to Xiaomi and OPPO, who are the protagonists in the green figures in the European markets
We recommend | The perfect phone according to the founder of Xiaomi
This was the second quarter of 2020 in the Spanish market
Samsung falls 45% but it retains second place with its 20% stake, and a Huawei who wanted to be number one in 2020 were satisfied with 18% and the third step of the podium after his troubles with the Trump administration.
manzana is fourth with 8% in Spain and slight growth, with much better figures expected in the European world, where a the apple company is second at 21% compar and grows by 42%.
For her, Samsung still leads in Europe with 31% but it does not get rid of a huge fall, and here Xiaomi and Huawei share the numbers for third place while Xiaomi is growing and Huawei is shrinking significantly.
This was the second quarter of 2020 in the European market
At the European level, the presence of HMD Global at number fiveEspectáculos that Nokia He still has followers despite losing sales compared to 2019.
Finally, we also have a graph of the Western European markets separatelywhich almost copied the world of the old region except for the Exchange between Huaweiwhich follows in third place with 1 percentage point more, and Xiaomi.
This was the second quarter of 2020 in the Western European market
Congratulations to Xiaomi of these results, and it is no less because its international landing should last longer than it should, and Despite their late arrival, consumers opened their doors with determination and joyeven now that OPPO is trying to compete on an equal footing:
Without the strong support of My Fanes, consumers and our business partners during these challenging times, we would never have achieved these second quarter results. As I mentioned before, Spain has a very important emotional meaning for Xiaomi. Without a doubt, Spain is a priority market for us and we will continue to expand our product portfolio so that everyone cánido enjoy the best technologies.
Owen (Wen Ou), head of Xiaomi in Western Europe
It remains to be seen if Samsung manages to improve now that most of its catalog has arrived for this second half of the year, and we’ll also see if moving away from this situation of global isolation stimulates sales the most important discount campaigns and christmas are already running It’s been a few months.
on Andro4all | The dent in the mobile phone market: Móvil inteligente sales are experiencing the biggest slump in 14 years