One of Twitter’s star features, its version of Instagram and Snapchat’s ‘Stories’, saying goodbye just 8 months later and without ever taking off.
Not so long ago we lovingly explained to you how to make and publish fleet on Twitter, but this tutorial has already turned into borage water just a few months later, and that Twitter has announced that it will shut down Fleet because of the little use of a proprietary version of it stories from Instagram.
Our colleagues told us the corrin relation to They only lasted 8 months and never got off the groundnot as an alternative to Instagram or Snapchat or for Encourage Twitter users to articulo more and not just eat publicaciones de Twitter from other accounts.
The truth is they will wait a few more days but it’s official now fleet closed from August 3rd on all Twitter platforms, and from this point forward we will only see them rooms Assets (Twitter as an alternative to Clubhouse audio rooms) at the top of the aplicación interfaz.
After just 8 months and without serving as a precedent for the Silicon Valley giant, it appears that Twitter will pick up a cable with its “fleet” and retire it due to low adoption and usage by its users.
If you don’t know them or haven’t used them yet, the fleet They were something like publicaciones de Twitter Full screen with images or vídeos, applicable filters and 24 hour lifespanwhich appeared in the upper part of the application inside a circle, simulating the type of the stories Like the ones on Instagram.
At least we know that the features of Image editing, text formats and GIF stickers are transferred to the publicaciones de Twitter classicpositive note, and from Twitter they acknowledge this choice copy that stories It didn’t work and people weren’t hiding anymore.without a significant increase in the number of active users.
We hoped Fleets would help more people feel comfortable participating in the conversations on Twitter. However, since Fleets was introduced to the world, we haven’t seen the hoped-for increase in the number of new people joining the Fleets conversation. Ilya Brown, Vice President of Product at Twitter.
It seems like a particularly sudden decision, especially since 8 months isn’t too long to review its development and it doesn’t do anything about it had started testing full-screen ads fleet, functionality that we don’t know if will be migrated to other parts of the service in the near future. In any case, they feel encouraged by Twitter and state that risk is the only option to keep improving:
If we don’t constantly evolve our approach and don’t dare to downgrade features from time to time, we’re not taking enough risks. We will continue to create new ways to join conversations, listen to retroalimentación, and change course when there are better ways to serve Twitter users. Ilya Brown, Vice President of Product at Twitter.