Sony announces its results for fiscal 2020 with (very) interesting data: they will sell about the same handsets as in 2019, but they are turning a profit again, and they state that the market for high-end teléfonos inteligentes is in decline until soon.
Times are not good for Sonywhich is recording the worst numbers in its entire history in this 2020 course in the mobile market, where not only the giant Minato is slowing down, but an entire industry that completely collapses with the exception of the Chinese manufacturers and their sub-brands.
The Japanese manufacturer fell again in the first fiscal quarter of 2020, Shipped only around 800,000 Xperia mobile units and a slight decrease from the approximately 900,000 units sold in the same period of 2019, also leaves us some precise thoughts about the mobile market.
That’s something to remember Sony begins its fiscal year on April 1 because it’s Japaneselike in the UK or India, so these dates are breached in the announces its financial results for the first quarter of fiscal year 2020 ended June 30.
They confirm from Sony that it is impossible to give a unified forecast given the situation, but after selling 3.2 million teléfonos inteligentes in 2019 They expect afín numbers for this year 2020 Also, they assure their investors that they will make profits again and testify to that The restructuring of Sony Mobile is having an effect.
The management of the Japanese company also says yes Factories in China and Thailand continue to assemble Xperia teléfonos inteligentes without incident, and you further acknowledge this Retail sales are declining worldwide in every campo in which they operate, including cameras, which are one of the products that have suffered the most from the decline in the market.
All consumer electronics sectors in which Sony operates suffered falls in 2020, although the Japanese confirm that their mobile phone factories are operating without incident and that Sony Mobile’s restructuring has been effective in returning to profitability.
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The new Sony Xperia 1 II, probably the most elegant on the market
Users are reluctant to deal with the high-end costs
It’s worth noting that we fully cover the part that interests us the most, which is teléfonos inteligentes Sony hasn’t sold its latest flagship worldwideSo this select launch in regions of the Xperia 1 II could also weigh its results a bit.
Sony officials neither confirm nor deny, but Minato says so “The slowdown in the móvil inteligente market and Switch to mid-range models and moderate prices it appears to be a direct result of the effects of the virus.”also say categorically “The market for high-end teléfonos inteligentes is shrinking”.
Sony speaks with knowledge of the facts, which not only suffer from its Xperia teléfonos inteligentes but also from them and the sale of its Exmor RS sensors for high-performance deviceswhich has declined in sales for the first time in several years.
Not only is Sony selling fewer high-end phones, it’s also selling fewer Exmor RS sensors.
We already knew that The bulk of the sales belonged to the best paid mobile phones in terms of price and performancebut now it seems to be confirming that the most important volume of units sold is that the high-end is losing its way to the mid-range and entry-level. with users looking for cheaper mobile phones.
According to Sony, at prices above $1,000, the uptrend was prohibitive and had to be halted at some point Consumers are reluctant to spend these amountsespecially in the case of very powerful mid-range cell phones that cánido do everything that a high-end device perro do.
We subscribe to Andro4all as the price increase has been huge lately, with the greater range plus well over 1,000 euros and at times Flagship Killer like Xiaomi or OnePlus are already launching phones at this price level, which is simply not justifiable for both Sony and us.
And you, do you justify these prices of +1,000 euros for mobile phones for a very good camera that implements them?
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