Neuromarketing is responsible for examining those stimuli that grab our attention. The intent? that we buy
Samsung, Apple, Huawei, Xiaomi, OPPO … it doesn’t matter which company we are talking about, They are businesses and just want to make money. For that we have to buy their products, grab one of their mobile phones, tabletas, laptops, TVs or any other device.
For him, Investments in the millions in advertising campaigns of all kinds, the greater its range. It is no secret. However, what you may not know is that more and more scientific techniques are being used to find out what affects us, how it works and how we perro make the best of it. Knowing how the brain works perro help increase sales, Or at least it’s based on it. neuromarketing.
Companies are interested in neuroscience
Our brain is prepared for certain stimuli.
your brain processes a huge amount of charms every minute that goes by As you perro imagine, if we had to constantly pay attention to all the little things happening around us, we would be exhausted in a matter of minutes.
Because of this, the human brain “filters” this information, prioritizing and serving what it deems most important. What is this information? That’s the key, everyone wants to know that. Knowing what attracts the human brain will make it much easier to find potential consumers.
Guess what your brain likes
Scientists have been measuring our brain activity with all sorts of instruments for decades. It’s possible to conduct many not-too-complicated experiments that espectáculo what our eyes pay attention to when we’re watching a vídeo, or which sounds catch our attention the most. They are vital in figuring out what elements should be used to grab our attention..
One of the techniques that we have mentioned is the eye tracking. As the name suggests, it is based on following the movement of the subject’s eyes when taking care of any type of content. In this way it is possible to know which features do we look at the longest, which colors or movements grab our attention…etcétera.
On the other hand we have the resonances that to map our brain looking for areas of greater or lesser activation. Sophisticated devices exist that perro measure brain activation when exposed to various stimuli, and this has been studied for many years.
We only mentioned two, but yes many other techniques that study the chemical and physiological activity of the human brain. Neuroscience is the discipline that includes the knowledge of the biology of the most important human organ, and that’s enough.
A campaign to inspire you
The iPhone 14 Pro and the Samsung Galaxy S22 Ultra, the two flagships from Apple and Samsung respectively.
With all the information gathered, and there is a lot of it, those responsible perro create all sorts of campaigns that take neurological principles into account in order to achieve the greatest possible impact. It’s not new, it’s not a method that was just invented but larger companies seem to be more aware of its use.
Nothing is random in an ad for a company like Apple or Samsung. Every element, colour, movement and sound has been studied, keep that in mind the next time you see one. Maybe it will save you a hasty expense, maybe you perro resist the temptation.