The restructuring is having an impact on Sony Mobile, and Xperia phones will once again report benefits for the Japanese giant in the event of a global crisis
Just yesterday, Sony announced and confirmed the results of its first financial quarter of 2020 Due to the worldwide crisis situation, sales fell in almost all sectors where the Japanese giant works, including cameras and game consoles.
At least from the statement that Minato’s company also published a much more positive reading perro be drawnas Sony itself acknowledges, despite the difficulty of making forecasts consistently by market, its Sony Mobile division will benefit from the same course after a complete restructuring a few months ago.
And that’s it Action is required when results do not matchwhat HTC didn’t understand in its time in the death chronicle announced as never ending… Personally, I still hope that the Taiwanese perro fly like Sony!
In the case of Sony, they had already told us from the company itself that this was the case its Xperia teléfonos inteligentes were considered a priority businessThis is Minato’s direction despite four dark years in the red and the worst sales figures in its history A change of direction was proposed to return to green cómputo sheets.
Something they will fortunately achieve this year, according to the company itself, after focusing his efforts on restructuring the company to disminuye operating costs This allows operation to continue at a much lower cost.
We’re glad that Sony knows how to restructure its wireless business to get back to profitability, despite the crisis situation and relying on no-growth forecasts just to match the 2019 number.
We recommend | Sony warns: It is becoming increasingly difficult to sell mobile phones over 1000 euros
Sony makes the most stylish phones in the Android catalogue
Sony’s forecast is to hold the 2019 numbers and forego the top-end price increase
In fact, it’s the strangest thing about all of this Sony admits it has only sold around 800,000 Xperia phones between April and June 2020, its first fiscal quarter, from 900,000 deliveries in 2019. However, the cost reduction will allow them Return to profitability to maintain forecast sales figures as in the previous year.
The better news is that Sony sold twice as many phones as it did in the January-March period, and that’s a good thing despite the launch of its new flagship projectthe Sony Xperia 1 II, only in selected markets and not globally.
They also confirm this from Sony The high-end Android market is shrinking very quicklyand that users are reluctant to spend the huge sums of money, in excess of a thousand euros, that each of today’s largest mobile phones costs. plus. Unaffordable price increaseAccording to the Japanese
without doubt Your bet will be to compete with mobile phones that are better compensated in price and benefitswhich I personally recommend and I think you will like it too because Sony has made the most stylish teléfonos inteligentes in the industry and at good prices they will certainly increase their sales figures again.
on Andro4all | Why cell phones are becoming more expensive and the reasons for this