Netflix plans to implement its plan to end joint accounts in the last quarter of 2022.
Despite the huge growth that Disney+, HBO Max or Amazon Prime Vídeo have seen lately, Netflix keeps going currently the most habitual uso contínuo platform for series and largosHowever, that could change very soon, as the financial results for the first quarter of 2022 espectáculo that the uso contínuo service suffered the largest loss of subscribers in 10 years During this time.
As we told you recently, this gave Netflix executives a plan to execute No more joint accounts once and for all and in that sense we’re just together, Thanks to the New York Timesto the end of joint accounts is near.
Netflix wants to “liquidate” joint accounts before the end of the year.
According to The New York Times, Netflix executives sent a note to their employees informing them of the plan for both Get rid of shared accounts to start a new cheaper subscription with ads Will arrive earlier than expected, especially during the whole last quarter of 2022.
In the document accessed from the above media, Netflix executives state the following:
“Every major uso contínuo company besides Apple has or has announced an ad-supported service. People want cheaper options for good reason.”
It must be remembered that Netflix’s plan to end shared accounts is based on the implementation of the an additional fee of $3 per person for those users not living with the account holdera strategy that is already being piloted and in the introductory phase in some countries such as Peru or Chile Subscription mode with ads at a lower price.
The purpose of this maneuver is to get Netflix users stop sharing an account and close individuallybut considering that Netflix is one of the most expensive uso contínuo platforms today and all indications are that the price will continue to rise, it may Shared account users are flying to other cheaper platforms.