Although all the focus is currently on the Chinese brand Huawei It is clear that in just 48 hours it has lost the support of key allies such as Android and ARM. We cannot forget to share news about other mythical brands in the móvil inteligente landscape and Android in especial.
Such is the case of Sony and its mobile division, which although no longer independent is still profitable for the Japanese brand. But don’t give up just yet the Japanese consider their móvil inteligente business essential to their interests and they will not leave it aside.
At any cost, Sony’s mobile division is essential to its director ejecutivo
As Reuters reportsKenichiro Yoshida, President and director ejecutivo of Sony Corp, said at a press conference A móvil inteligente or móvil business is essential for your brand portfolio.
“Teléfonos inteligentes are entertainment and since its inception, Sony has always focused on entertainment, not everyday things like fridges or washing machines. The younger generations no longer watch televisión, but teléfonos inteligentes.” Said Yoshida.
Let’s not forget that the mobile division for Sony reported a loss of 97.1 million yen (about $879.5 million) last March, far behind direct competitors like Apple and Sony. So, There are many executives in the company who feel that this division should be abolished because it only leads to a loss of money.
Sony has already announced that it will stop selling handsets in South America due to the poor economic results, and internal sources believe that teléfonos inteligentes will still not be a profitable segment for the company until at least 2020. Looks like we’ll have Sony phones for a while.