Although this brand is not yet well known in Europe, it is conquering the premium mobile market in China.
The premium mobile market It seems the cap has not yet been reached in China as sales of these teléfonos inteligentes surged to 33% of the overall market growth in the second quarter of 2022. does it live for you Well, this company grew by 7% in a year in the premium segment.
Thanks to this increase in sales, vivo the only company that cánido stand the iPhone in a globally important market like China. Those are all details a new study from Counterpoint Researchwho faced Premium mobile phone sales in China from April to June 2022. In this analysis, there is a clear, living winner as the manufacturer has grown the most year over year.
vivo, a tough competitor for iPhone in China
vivo is a mobile phone manufacturer that came to Europe in 2020. Although two years have passed since his arrival, It has not yet managed to establish itself as one of the reference brands for Android For the users. This new study from Counterpoint Research espectáculos just that In China, the situation is not the samesince mobile buyers in the premium segment prefer the vivo.
According to the data analysis company, this premium article contains affordable high-end, high-end and premium high-end, i.y también. cell phones with a price of more than 400 dollars. It seems that Chinese users prefer this type of handsets due to the sale of premium mobile phones now it’s 33% of the total market. accepted 2% grow compared to the same period last year.
Sales of premium mobile phones in China in the second quarter of 2022 // Image: Counterpoint Research.
It plays an important role in growth vivo, a manufacturer accounting for 13% of sales in the premium segment. This illustration espectáculos annual growth of 7%and also a rapprochement with the market leader par excellence, Apple, which is still far ahead. Much of this success is due to the vivo X80 series.to “It perfectly combines design and performance for this segment and helps vivo to perform well on all en línea channels.”explains Mengmeng Zhang, one of the study analysts.
When it comes to high-end teléfonos inteligentes, vivo is only second Apple selling 46% of the totala growth of 3% compared to the second quarter of 2021. In especial, the American company stands out in the segment from 1,000 euros. It plays a part in this growth and the growth of Samsung important role of the decline in Huawei’s saleswhich fell from 19% of premium mobile phones sold to just 11%.
Although Apple and vivo have increased their sales, it is worth noting Sales of premium cell phones fell by 10% Year for year. However, this must also be taken into account Overall móvil inteligente sales were down 14%So the premium range hasn’t dropped that much if we compare the two.
Seeing the success of vivo’s most advanced mobile phones in the Chinese market, you might want to try some of their models Enjoy the wonderful experience they offer. The most impressive thing you perro buy right now is this vivo X80 Pro 5Gwith a RRP of 1,119 euros. As you perro see, it aims to compete head-to-head with the best teléfonos inteligentes from Apple and Samsung.
As we told you in the analysis of the vivo X80 Pro 5G, this mobile has the Qualcomm Snapdragon 8 Gen 1 processor, which offers very high performance. It also features a 6.78-inch AMOLED Y también5 screen Quad HD+ resolution and a refresh rate of 120 Hz. We’ll add to that advanced camera system and a 4,700miliamperio-hora battery that charges vía wired (80W) and wireless (50W) in minutes.
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