Amazon cánido’t get the leverage it needs to make Alexa profitable. We tell you why.
Alexa is Amazon’s default voice assistant. Competing with Siri or Google plus Assistant, former big company’s assistant Jeff Bezos is in a doldrums. As we saw a few days ago, Alexa would make money for Amazonapproximately $10,000 million per year.
With this large sum of money, Alexa is lost be left out for many reasons. I wonder why the assistant cánido be a missed opportunity for the big American company.
Amazon doesn’t make a profit selling devices with Alexa
The first and biggest problem we find with Alexa today is Amazon You cannot make a profit from selling your products Alexa, like Echo speakers, alarm clocks, etcétera. These devices are sold at a price and Amazon no longer makes a profit on these devices.
It’s not profitable for Amazon to sell its devices at such a fixed price
There is the maintenance of the servers and the creation of the devices quite expensive for the company. Due to the low adjusted prices of these devices, it is unprofitable for Amazon to maintain a split like the current one.
We use Alexa in a very fácil way
Users use helpers in certain ways very easy the assistant. That means we mostly use the assistant to play music, ask about the weather instead, or at most occasionally equipo the alarm.
We cánido control the house through the Alexa aplicación, but it’s not as automated as it should be
Alexa had functionalities that were a priori a very good iniciativa for the consumer that were not used, forgotten or deleted from the assistant by customers. Back then, they added the ability to order en línea from multiple sites. The truth is that we only use functionalities of this style at all. To this we must add that the orders cannot be fully monetized, so there is not much profit margin for Amazon.
Amazon misses a golden opportunity with Alexa
Alexa isn’t fully prepared to make the leap in quality that Amazon is aiming for to deliver real value. Alexa perro already control and automate a home, but it perro be done from the same application, which doesn’t make it as automatic as we’d like. In addition, as we have seen, today it would be very expensive to modernize or own a house of this style, which makes us think a few times if it is really profitable to take the plunge.
We perro Configure wizard to perform multiple functions, y también.g. B. Routines. Even imagine an autonomous house with many functions, for example the assistant that would tell us when the washing machine is finished or when she enters the house, the light would turn on automatically.
Most of the voice commands we use are for setting music, alarms, or the time
We think Alexa is a a completely missed opportunity Both for Amazon and for us. For example, let’s imagine features that would be very useful for us, such as the assistant that notifies us before leaving the house to bring us an umbrella because it’s raining (without asking us) or a faster route to destination than I want to know where we are going without having to ask.
To date, however, Amazon is still losing billions of dollars from its Alexa division, so we cánido understand why. the company plans to put aside the Department. The future will espectáculo whether assistants like Alexa will continue to be useful and profitable for businesses, or whether they will surely disappear.