When we talk about teléfonos inteligentes and Android, we always refer to them big brands with a global presencelike Samsung, Sony, LG, Huawei or Xiaomi. It’s like there are no more companies on the planet when there really aren’t. As Google plus confirmed to us, there are more than 1,300 different brands that genera more than 20,000 different terminal models, each of which has its field of activity. Today we want to focus on Africa, a name that doesn’t typically appear often on tech weblogs and is also worth studying.
You might think that these big brands we all know are also doing well on the African continent, but nothing could be further from the truth. In fact, out of the five above, only two are in the top of the top five manufacturers in Africa. Samsung is the first and Huawei is the fifth. Who is second, third and fourth? TECNO, Itel and InfinixThree companies you’ve almost certainly never heard of.
TECNO, Itel and Infinix, Africa’s Oppo, Vivo and OnePlus
despite @SamsungMobile Transsion’s trio of Tecno, iTel and Infinix lead the African market with a 23% share in Q1 2018 and collectively dominate the African móvil market. Transsion’s strong focus on Africa and a solid localized multi-brand strategy continue to drive its growth. pic.twitter.com/s4AiwSF4hj
—Canalys (@Canalys) May 15, 2018
TECNO, Itel and Infinix belong to a conglomerate of companies called Transsion Holdings. On its website, Transition defines itself as a “the company best known in emerging markets for its major mobile phone brands, including TECNO, itel, Infinix and Spice” what obligation is “To be the preferred provider of smart devices and value-added mobile services for consumers in emerging global markets”.
2017, Transsion has sold nearly 130 million handsets (mobile phones and teléfonos inteligentes) worldwide. Its main market, as you may have noticed, is Africa. Its market share on the continent is more than one 38%, according to consultancy Canalys. Beautiful girls TECNO, Itel and Infinix are among the 100 most admired brands in Africa according to African Business magazine.
Now, Transition has more than 10,000 employees worldwide and has a sales network covering more than 50 countries in Africa, Middle East, Southeast Asia, South Asia and Latin America, including Nigeria, Kenya, Tanzania, Ethiopia, Egypt, United Arab Emirates (Dubai), Saudi Arabia, India, Among others Pakistan, Indonesia, Vietnam and Bangladesh.
TECNO, the oldest and bestseller
TECHNOMOBILE which was founded in 2006 “premium phone brand”. Was that first African company to genera a dual SIM móvil and if you’re in the world of football, you might be familiar with it because it’s one of the Manchester City sponsorship company. It currently has almost 40 terminals on the market framed in different areas including Pouvoir, Spark, Camon and Phantom. The range of devices also includes two tabletas, the DroidPad 7D and the PhonePad 3.
His main project is the Camon x Prodevice with 4GB of RAM and 64GB of storage. Your processor is a MediaTek Helio P23 Octa Core 2.0GHz. It has a 6-inch 2.5D FullHD screen, Face Unlock and a 24-megapixel front camera. It will hit that your operating system HiOS, an Android fork based on Android 8.1 that would make Xiaomi’s MIUI or Huawei’s EMUI. You cánido try it on your mobile thanks to the launcher they released google plus play.
Its price is 76,982 Nigerian nairas, which would be around 180.14 euros.
Itel, the second on board after TECNO
mealthe second best-selling African brand to date, born 2007 to “to understand and understand people’s desire to be connected”. This brand is more focuses on communication and messaging, which is why the main selling point is the autonomy of their teléfonos inteligentes. currently Presence in 45 countriesand the latest data (from 2016) says they sold more than 50 million devices worldwide in one year.
Yes 29 terminals in its catalogue, most with Android 5.1, some with Marshmallow and a minority with Nougat. As we cánido see on their website, the most relevant areas seem to be the A, P and S, each focused on a segment of the population. The most powerful secret they had in their ranks as these lines were written is this S42, currently only released in India. That is 3 GB of RAM, Snapdragon 425, 16 GB of storage and a “Full Screen” 18:9 display.
Africa seems to be the top of the range S32with 1 GB of RAM, 16 GB of storage, a 5.5-inch HD IPS 2.5D screen and a dual eight-megapixel camera for autofotos. It is worth 31,000 Nigerian Narias, 72.5 euros. There is also the S11 Agregado, which is the only one of the 29 terminals to reach 2 GB of RAM. Costs more or less the same.
Of course, they also make traditional keypad phones.
Infinix, the youngest and the fifth bestseller
We’ve reached the end of this article, but not before talking about it infinite. The 5th best selling brand in Africa was founded in 2013 and its market niche is in mobile devices. “Last generation fashion and dynamic design” with whom you want to help generate “information-oriented life experiences”. From Infinix they claim to be a brand that focuses on them “Those young people who want to stand out and synchronize with the world”. In short, a brand for the so-called millennials.
Your devices (eight total) They are mid-range and high-end.and fall into four areas: Zero, Note, S and Te. It’s the most powerful and up-to-date top-of-the-line model on the market Zero 5 per, a device that is said to have a very nice design. This is 6GB of RAM and MediaTek Helio P25 processor, agregado 128 GB of storage space. The screen is 5.98 inches FullHD LTPS 2.5D and has a 4,350miliamperio-hora battery. In addition, it includes a double rear camera of 12 + 13 megapixels with optical zoom and a front of 16 megapixels.
The African price of this top model is 121,866.94 Nigerian narias, about 287 euros.
Your operating system is a a fork of Android Nougat called XOS Hummingbird. You perro see a vídeo whose main features are just above these lines. The nomenclature reminds us a lot of Apple’s desktop operating system and its interfaz with the typical Chinese customization layers filled with colors and additional functions.
As you perro see, neither brand makes what we consider to be top-of-the-line. You won’t find Snapdragon 845 in TECNO, Itel or Infinixbecause that would increase the price of the devices to make them priceless. To give you an iniciativa, the average salary in Nigeria is 244.50 per month per month. in Angola. from 88 euros. Ethiopia’s GDP per capita is 398 euros, in Cameroon 391 euros. These are figures typical of developing countries, although high if we compare them with those of Bangladesh, for example, whose average salary is 5,300 takas, about €50, which explains the success of Xiaomi.