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The tablet market is growing for the first time in years, with Samsung and Apple alone leading the way

Surely there will be more reasons than the pandemic, but the truth is that closed areas and telecommuting (after many years of decline) have fueled a growing tablet market again in 2021.

The tablet market is growing for the first time in years, with Samsung and Apple alone leading the way
The “premium” tablet from Samsung, the Galaxy Tab S7 + 5G, and the iPad Pro.

It wasn’t necessarily a direct result, and in fact there are probably many other reasons, although the fact of the matter is In the first quarter of 2021, the tablet market grew again for the first time in yearsdriven among other things by the pandemic, major restrictions and teleworking.

They were experts on counterpoint research those who plant their fruits Studies focused on tabletas and their sales figureswith very positive results on both Android and iOS platforms and espectáculos a annual growth of up to 53% in the first quarter of 2021.

Samsung Galaxy Tab S6 Lite

And all after that to close the year 2020 positive after some long-term fall exercises, with Sales growth of 19% compared to 2019especially thanks to remote working, distance education and lockdown.

The pandemic is boosting sales of PCs and tabletas after several years in the red, growing on both Android and iOS, and Samsung and Apple becoming almost the only competitors in the tablet industry.

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The truth is that there is a different kind of advice IDC forecasts another bad year for tabletas in 2021despite this good start and all The update times for these types of devices are much longer or those relating to a mobile phone or other form thereof gimmicks either outfit.

iPad Air 2020

At any rate, most manufacturers who are still committed to selling tabletas have had to increase production to meet demand, even in a complex situation due to the chip crisis and with a The competition mainly focused on two companiesthat from manzana in iOS (clear) and a Samsung which continues to fight practically alone in the catalog of Android tabletas.

Tablet Market Study 2021

Top charts from Counterpoint study showing 53% YoY growth for tabletas in Q1 2021.

Samsung Galaxy Tab S7

Even Your market shares have increased Both Samsung and Apple saw Huawei fall from 11% to 5% after the US ban, and with it iPads grow 33% in sales to stay at 37% compar on the market. It confirms once again that Apple is the absolute king among tabletas.

Samsung grew too from a market share of 16%. up to 20% after this first quarter of 2021 that we analyzed, leaving Lenovo (9%) and Amazon (9%) far behind.

Likewise, Apple’s dominance could be extended even more so with the arrival of the iPad Pro with the M1 chip, which however received very positive reviews from industry and consumers I have some supply problems now in terms of chips and Liquid Retina XDR screens that have weighed their shipments.

iPad Pro 2021

We won’t say he didn’t expect it because in reality we all imagine it like this or at least something afínwith more or less increasing turnover and Apple and Samsung are the only manufacturers that are still promising to renew your tablet annually… Did you have any other thoughts on this?

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