Samsung has long been saying that foldable phones are the future. Unsurprisingly, the Koreans have invested a lot of time and money into this industry, releasing great phones like the Samsung Galaxy Z Fold 4 in the process.
However, as I said in the analysis of his return flagship, it’s still a bit early to make such a statement. First, because Android is losing ground to iOS. Second, because after a Report published by Display Supply Chain Foldables begin to decline certain consumer preferences.
This is the global redemption market
The Samsung Galaxy Z Fold4 is the top of the Koreans’ folding range
However, in the third quarter of 2022, foldable phones hit an all-time high it is not maintained during the quarter. In the previous quarter, Samsung dominated the platform with an 85% market share and sold 5.2 million units. In the last quarter of the year these numbers are expected to drop by 50%.
This drop would occur between quarters and between 2021 and 2022 36% less are sold of Samsung foldable phones according to the report’s estimates. However, the Koreans would only lose 3% market share and remain at almost 82%… although the good news ends there.
According to the report, Samsung is said to have a market share in this campo fall below 50% in the second quarter of 2023, because in this period the competition presents new products and the Korean company usually has no news. On the other hand, the foldable phone market is expected to be global disminuye to 48% between a quarter and 25% compared to 2021.
This is particularly noticeable in the US market, which was the biggest headache for Koreans in the final quarter of 2022. The decline in popularity occurred shortly after the launch of the iPhone 14 Pro. Samsung’s foldable phones currently have a 7% market share in the United States, lagging behind their favorite Apple products.
That too it was afín all over the world, with the exponential growth of Apple’s flagship against the decline in interest in flip phones. Samsung may have decided to bet heavily on this elabora, but for now it seems the future doesn’t belong to it.