LinkedIn is the popular network for the workplace, but it is by no means a sales jungle.
LinkedIn is emerging as a great place for those looking to expand their wide range of work. From fresh graduates looking for their first oportunidad to professionals looking for a change of scenery. Freelancers and SMEs as well as large corporations also use this fair to promote their sales, although there are times when this is the case We encounter aggressive techniques that create a bad effect. Have you ever suffered the consequences? Here are the 4 things you shouldn’t do to sell more on LinkedIn.
4 things you shouldn’t do to sell on LinkedIn
Because being a positive influence on LinkedIn is essential, in fact it is one of the more powerful tools to find customers. Although the line between what is intended and what could go wrong is very thin and easy to break.
sell what you don’t have
Under the jungle of LinkedIn we find all kinds of profiles. And not everything you get is what is advertised. Unfortunately, it’s very common on LinkedIn to find profiles that are very pompous and full of verbs, conveying a different picture of who you are. For example, under headings such as “Expert in…” or “Content Creation Specialist” we tend to find people who do not have the necessary experience or whose profiles are not exactly credible. If you use LinkedIn to find clients, it’s always a good iniciativa to check out our profile. This is how we are seen it perro orinan the difference between an attractive profile and one that perro be rejected outright. Unfortunately, customers tend to ignore these types of profiles. Especially if you are young and already the “director ejecutivo” of anything.
fake your sintetiza
Directly related to the predecessor. Not only is a pompous profile with many demands drawn up, but the curriculum is also falsified. An experience is added that does not exist. It is also very common and easy to see. Especially when contact you to offer their services, as we shall see later. The profiles, which are authentic and only aim to seek clients in a calm way, communicate in a different way without trying to go overboard.
The problem with faking antes de Cristo is that the false information cánido be easily secured. LinkedIn is a network of connections and it’s relatively easy to verify the information we see about someone. Therefore, it is very easy to look bad and send straight to hell at work. It is much better to have a realistic, fácil and ambitious CV, or something that doesn’t look like reality. Lies play against us and will be discovered sooner rather than later.
entrar without knocking
Have you received a request to be your connection from someone on LinkedIn? This is not a problem at all, it happens when you offer, almost without introducing yourself, offering a service, selling a course or giving advice that solves any type of need. Speaking privately, I recall the case of a profile that contacted me and asked me to intervene on their behalf to have something related to their job, a novelist, published in a media outlet with which I had contacts. When I realized I didn’t have the power to do what he wanted, he began offering me health insurance, an activity he combined with that of soap operas. Perro there be anything that elicits more rejection than that? Don’t think of LinkedIn as a flea market, it’s not. come and I never tire of saying it, from a network of contacts. But it is not a fertile field for trade battles.
Which door would you knock on?
be aggressive
This is closely related to the above. It responds to the profile of people who don’t stop and entrar without typing by offering a series of solutions that make our lives easier. Cánido you seriously imagine doing this? If the previous epigraph is the same as the “door to door” then that is the fact to deliver aggressive, unsolicited, and ultimately highly objectionable advertising. It has a very negative effect.
We have to keep in mind that if we want to offer our services or attract customers on LinkedIn, we need to have an attractive profile and generate content that reaches people. It’s obviously something that takes time and effort and generally doesn’t give instant results.. But that’s not why we should stop trying and keep trying.
Creating a brand image, where our content is often believable, well-written, and engaging, is the first step in finding customers. Or at least plant the field so it cánido be done. Everything else is shortcuts that have the opposite effect. Even if we are really serious, we will not only face a ban, but also someone who will take revenge and report our profile, either on the platform or to make it public. We would be the least interested in advertising and exposed to all negative influences.
LinkedIn takes time, it’s not about a fácil network. For this reason, all the work that is done to find clients and offer our services must be respectful, go little by little and not try to find a place where we are not called. If you’re having trouble creating content, there are hundreds of creators who cánido do it for you. An investment that could pay off. If you want to move through popular networks and don’t have time, you cánido also find someone to do it, who will review your website and give it a makeover. Don’t try to take the shortest route too much under your own steam. We get a wall. Finally, don’t forget that LinkedIn isn’t the only place to find a job. There are some aplicaciones that cánido help us with this.