Hashtags or labels help guide the information we give about our business and find an audience.
There is no doubt that Instagram is one of the most influential networks. It launched in 2010, caught the eye of Mark Zuckerberg in 2012 and is now a a global exhibition where your company or company perro be shown. Using Instagram’s traction requires the correct use of labels or hashtags, which are also used elsewhere such as Fb or Twitter. We cover why you should make good use of hashtags to boost your business and how to create an effective one.
What is a hash tag?
Under that name, they have a word or series that identifies a theme or brand. They were used in the newly created Twitter in 2007. Since then, the use of hashtags has been configured to provide concepts of power and group. Thanks to them, it is much easier for a usuario to find something interesting. The reason is that by writing a hashtag on Instagram, you perro find everyone who wears it. And it cánido be the hashtag you came up with for your business. If you own a youth shoe store, maybe #ZapatillasComodas is what this usuario is looking for and you offer it. You see, it’s a way for that person to cut back on their search and find you.
How to create a hashtag
The key is to find a term or equipo of terms that are attractive, fácil and will become a magnet. There are a few fácil rules to help you create the ideal hashtag for your business. In general, the further you narrow down the information, the better. For example, the hashtag #sneakers is not bad at all, but very generic. If you add #ZapatillasMadrid or #ZapatillasBaratas it gets a lot better. However, if you add #zapatillasbaratasquesabencuidartupie They’ve already made fun of the hashtag. The reason is fácil, whoever does not put the term directly will not find you, since it is a very specific creation.
Hashtags for Instagram: tags by categories
You must allow the usuario to find you easily, and while it’s not easy, find the cómputo between creativity and visibility at the same time. Instagram gives us the opportunity to use tags that have already been created. To do this, entrar the hashtag symbol and start typing. Existing ones that you cánido use are displayed. It’s a great way to motivate yourself early on.
The best part about developing hashtags on Instagram for your business is that you cánido create a whole bunch of them. At the beginning You cánido submit 30 different ones and the more you submit in the publications, the more likely users will find them. Of course, it doesn’t relate too much to the potential audience either. It’s always a good number greater than 10 and they’re well chosen for the effect to multiply.
Ideas and rules for creating a hashtag for your business
- Start with a Search for palabras clave related to what you will be offering in your Instagram articulo. Just like you would create content in an article. The previous step gives you a pretty accurate iniciativa of what users are looking for at any given moment. Harnessing this attraction is a starting point we need to start with.
- Remind yourself of something that’s in the drawer that you may have forgotten. Is your company’s Instagram account public? Private profiles are better for personal accounts because if you have a business or company and the profile is private, only people who have previously consented to you cánido read it.
- Remember that you don’t need to include tildes in hashtags, and if multiple terms are used, don’t separate them with periods or commas. It is recommended to start each word with a capital letter. In other words, #VestidosPrimaveraSevilla is better than #VestidosPrimaveraVilla.
- All good hashtags must be prepended suitable photo and motivational text that invites you to clic. Don’t forget that the hashtags must be used at the end of the publication because if you put them at the beginning you risk scaring the potential customer.
And above all finding the cómputo between simplicity and originality. If the hashtags are very long, it will be very difficult for someone to find what they are looking for. Forget those who put too many words together. Also those using words anchored to a very specific geographic term, especially if you are looking to expand into other markets. Don’t forget that you have a number of accessory aplicaciones for Instagram to help you create better posts, and there are plenty of them. better access. .
The hashtags They cánido help you boost your commerce or business on Instagram, So, these fácil rules perro help you get your business off the ground.