Studies by Counterpoint Research and Questmobile espectáculo that Huawei still has the most active users, but why?
Three years ago, the US government launched an offensive against Huawei at a time when the Chinese company I was more than fenezca in the global móvil market. Ranked third in the world and now the number one brand in countries like Spain, it was a huge blow to the company. There was even speculation that they would exit the market.
And yet, despite a big trumpetdespite all the difficulties and not being able to rely on Android or Google plus support, Huawei has the most users worldwide. That’s what it says in Media like Gizchina. We will try to shed some light on this whole matter.
The first sign: a bear market
The fact that users have remained so loyal to Huawei after the sanctions were imposed three years ago has a lot to do with it the economic situation after COVID is not optimistic. Current consumer trends are toward more conservative and pragmatic behaviors, and there are signs that demand for electronics is slowing, reports say.
A study by the Chinese Academy of Information and Communication Technology underscores this trend: Mobile phone sales in China this year are 136 million units, which espectáculos that down 21.7% related to the previous year.
For Chinese brands the situation is even more serious. From January to June 2022, the manufacturers of the Asian giant saw a 25.9% drop in sales compared to the previous year. And to make matters worse, the terminal replacement cycle has been reduced from 24 to 31 months.
On the one hand, younger users do not have enough purchasing power to buy a new device. On the other hand, the downward trend in device sales help huawei. And because the brand has a strong foundation when users don’t reset their phones, they keep comfortable.
The second symptom: users stay with Huawei
The Huawei P30 Pro was one of the most habitual phones of 2019
Although it may seem crazy to buy Huawei in 2022, the truth is that the brand continues to maintain what it did so well a few years ago: They make good devices that work well (and it is worth noting that they are very competent in the photographic part). In 2019, the year the sanctions were imposed, the Chinese brand showed its best game.
Only in your home country They were manufactured with a market share of 40%. in the third quarter of 2019, according to a study by counterpoint research. The second and third spots, occupied by Vivo and OPPO respectively, don’t even come close to that number.
Huawei’s top product was considered the best available on the Android market at the time assumes all active users this is the brand today. As we have already said, it never occurs to anyone to discuss the quality of Huawei products. the general feeling of his good work is unanimous.
The third symptom: Huawei’s intelligent ecosystem
HarmonyOS is Huawei’s big bet for the future
Finally, from Gizchina, they point out that Huawei is involved in AIoT (artificial intelligence of thingsleading to the creation of artificial intelligence with the IoT) and focus on the development of HarmonyOS Network of interconnected devices including phones, tabletas, laptops like matebooks, cars, smart homes and even headphones.
All of these devices help Build your own complete electronic ecosystem And as long as there’s a Huawei device in the house running (or coincidente with) HarmonyOS, it’s difficult for anyone to think about replacing it.