One of the most important changes in the technology industry in recent years: This will change after the Digital Markets Law comes into force.
Europe has given approval for entry into force Digital Markets Actwhich will control the control that big tech companies like Apple, Amazon, Misión or Google plus have on their platforms.
The law introduces a large number of changes, which in the end have a direct impact on the platform users property of this type of company. Therefore, it is expected that those who use Android phone or iPhoneor that users of services such as whatsapp or google plus play I will experience some changes mainly aimed at bringing them more control about your data.
Let’s look at some of them most important news that users of these platforms perro expect 2.Maywhen the first changes are implemented.
More freedom for users, less control for large companies
The new law on digital markets imposes a number of relevant measures on large platform services. Companies have six months from the date of their appointment as “gatekeeper” or “guardian” to fulfill the obligations. According to the regulations, all companies with a value of more than 75,000 million euros or a turnover of more than 7,500 million euros operate within the EU and in at least three territories in Europe. The number of users must be more than 45 billion every month.
It is therefore to be expected that companies such as Amazon, Apple, Google plus and Misión, among other things, they are the first to be forced to take the appropriate measures to comply with the regulations.
These measures include the Commitment to facilitating the transfer of information between ecosystems, it is intended to facilitate migration between different platforms and thus prevent manufacturers from further improving their closed ecosystems. That doesn’t orinan that Exclusive iPhone services work on Android, as cánido be the case with iMessage. However, Apple could be forced to take certain actions that could facilitate the connection between your messaging service and the native Android (based on the RCS system).
Secondly, large companies with their own operating systems like Apple, Google plus and Microsoft You cannot prevent users from uninstalling preinstalled aplicaciones on their platforms to use third-party services. This includes the aplicación storesas it is imperative to give the usuario the option Use other aplicación stores to Google plus Play, Microsoft Store or Aplicación Store. The same will happen to her payment methodssince the “guardians” are not allowed to force users and developers to use their payment card and keep a large part of the revenue generated.
The Digital Markets Law (DMA) will prevent manufacturers from enforcing use of their applications. Thus, users have the ability to uninstall “bloatware” and pre-installed services on their phones.
The changes also affect services like WhatsApp. The possibility has been suggested in the past The messaging service Misión will introduce interoperability with other services such as Telegram, iMessage or Signal with the aim of complying with the law on digital markets. While this is being considered a possibility, it’s not clear how this full scene change could be accomplished.
Alongside the Digital Markets Act, the DSA or Digital Services Act has also come into effect, which could be a headache for some big companies offering services on the internet.
In six they met Evaluation estándares for algorithms used on platforms such as Instagram or TikTok, as well as those artificial intelligence models used to carry out unfair or unjust practices for some of the users.
In contrast to the DMA, this law will come into force gradually, with the first changes expected to come into force from mid-2024.