You Won’t Like What’s New on YouTube: The platform starts showing half-minute ads before some vídeos, and they’re not skippable.
youtube It wants to be the new estándar platform for listening to podcasts while making more of it through advertising. The company is testing this contain audio announcements up to thirty seconds long.
The measure was announced by the company itself during the event New York Advertising Weekconfirm that today YouTube is already the second most habitual platform for listening to podcastsand that audio ads of up to 30 seconds give advertisers a more direct way to reach new audiences.
Audio ads up to 30 seconds in YouTube podcasts
Recently, YouTube has been conducting some experiments related to ads within the platform, including inserting up to five ads before the vídeos or having the ads arrive in the shorts.
On the other hand, other experiments showed no effect. Such is the case with limiting 4K vídeo playback for users not premiuma change eventually dropped by the company due to poor public reception.
Now YouTube is focusing on another essential aspect of its platform: the podcasts. The company has confirmed this Allow advertisers to insert audio spots of up to 30 seconds Over time, users perro no longer easily skip afín vídeo ads.
Apart from that, Google plus announced other news aimed at advertisers, such as the ability to include product listings with real-time inventory availability in the Ads inserted into the YouTube aplicaciónor functions for Product labeling in short largometrajes and vídeos from YouTube. All of these features will be rolled out later in the quarter.