The smartwatch market keeps growing little by little. We find out the details of this growth and which brands are selling the most.
Smartwatches are devices They are growing in popularity.. We cánido understand it by looking, for example, at the wrists of people we meet on the street and thus realizing that more and more people are using them. It espectáculos not only in this aspect, but also in Global smartwatch sales data.
That’s what Counterpoint Research did Investigations into the sale of smartwatches in the first quarter of 2022, however Sales up 13% in relation to the same period of 2021. This study also highlights as big winners for Apple and Samsungresponsible for half of the smartwatches sold worldwide.
Apple and Samsung, winners in the smartwatch market
Counterpoint analyzed smartwatch sales data for the first three months of 2022. So that was determined 13% more units were sold than in the first quarter of last year. It’s a very positive growth especially after the minimal development of this market in 2020 due to COVID-19.
It is the big leader of the smart watch industry Apple, which accounts for 36.1% of the total of sales. If we compare it to its data from last year, we see that the company It doesn’t grow much, only 0.2%. However, that doesn’t stop it from trailing far behind the second most successful company in the world.
As the analysts from Counterpoint explain, the success of smartwatches perro be explained iPhone usuario brand loyalty. Additionally, Apple’s revenue is expected to be even higher by the end of the year.
This second position applies to him Samsung, which owns 10.1%. Of the whole. The South Korean company does very well with its smartwatches, and you perro see that in the growth 2.3%. compared to the same period last year. In fact, it’s the fastest growing brand based on data provided by Counterpoint Research.
This growth is partly due to this the success of the Galaxy Watch 4 family, with which Samsung showed that there are no limits to the improvement of its smartwatches. In fact, when we analyzed the Samsung Galaxy Watch 4, we were already told that it’s the company’s best smartwatch yet.
It is the third brand to sell the smartest watches in the first quarter of 2022 Huawei with 7.2% of the total. In this case, the Chinese company’s sales have fallen as it accounted for 8.1% of global sales in the first three months of 2021. He’s seriously threatened from behind xiaomito It’s gone from 3.4% of the pie to 5%. Also, Xiaomi has bigger and better smartwatches every time.
Garmin, Amazfit, imoo and Fitbit are the companies that complete the top 8although only Amazfit manages to hold the figures for Q1 2021. The remaining 27.2% of the total is distributed among other brands not specified by CounterPoint.
In conclusion, Sujeong Lim, Deputy Directivo of Counterpoint, states the following: “We initially expected the war between Russia and Ukraine to have minimal impact on the market in the first quarter, but the prolongation of the conflict and the resulting logistical constraints have impacted the European region.”. So I perro count on that the number of sales in Europe is not growing as expected this year 2022.
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