Mark Zuckerberg’s company has confirmed to The Verge that it will comply with the UK authorities’ order and sell all of Gyphy’s global operations.
We soon found that out Giphy was a key acquisition in Misión’s strategies and data acquisition, collection and processing trend detection analysis in all types of markets and all over the world, which is possible thanks to Giphy’s APIs and its Integration with habitual aplicaciones when searching and sending images gifs.
Perhaps because of the evidence of the fact, but also inspired by the Loss of competition in the popular media and advertising marketsThe British Competition and Markets Authority (CMA) decided this more than a year ago Estimated at $400 million, this operation was completed in 2020 and broke British law on market and competition issues, the decision that Misión should proceed with the sale of the platform.
A phrase that comes from Menlo Park, as our classmates told us the corrThey rushed to the retreat to try to avoid casualties is one of the most famous GIF download platforms in the worldwhich is now definitely confirmed leaving the management misión sad, which is on the other side he agrees to abide by the decision:
We are disappointed with the CMA’s decision but accept today’s ruling as the final word on the matter. We will be working closely with the CMA to divest Giphy. Matthew Pollard, spokesperson for Misión.
This confirms that the company is managed by Mark Zuckerberg must sell Giphy to an authorized third partysince then These sales are usually monitored by CMA Assessing the suitability of potential buyers.
In its letter, the British authority reports on the Misión made mistakes in five of the six objections submitted in the complaint stating that the acquisition of Giphy and its possible integration into misión-services only “It could allow Misión to restrict other popular media platforms’ access to GIFs, making those sites less attractive to users and therefore less competitive.”.
Also this time Partial sale does not take place limited to some of the company’s activities in certain markets, California company spokespersons confirm Giphy is sold in its entirety, including all activitiesliterally “Worldwide” in the words of Matthew Pollard.
The truth is that before it was sold to Misión, from Giphy, they worked on their own advertising serviceswhich, according to the CMA, has already revealed a clear competition problem against this background Misión already controls around half of the UK display advertising market. In addition, there is this possible integration and the ban on accessing Giphy from other popular networks, or the more elogiable possibilities of Exchanging valuable usuario data in exchange for access to GiphyThe British authorities were very suspicious of him.
now only it is yet to be seen the platform and the sell new owner of Giphy that he must build another way out of Misión’s clutches.