A younger audience is assured, according to YouTube Music, which is gaining among Millennials and Gen Z and growing at around 50% annually.
From mid 2018, Google plus also competes between the services of the stream more important with the long-awaited integration of Play Music and YouTube, although many users were skeptical about the functionality of YouTube Music from the start, which started with too many promises, few realities and zero trust in the work of Google plus, which was very dedicated to the project canceled due to apparent priorities
Nevertheless, Time was created by the right huge mountain view and for the users, like me, who have bet on YouTube Music since the beginning because of this big difference that points to it there’s vídeo and not just audio, and things that are rare, collaboration and directness This crush on YouTube was very good at best.
A success celebrated by Google plus itself at the end of 2021, which not only confirmed this YouTube Music had reached 50 million subscribers plus but also that the milestone was reached even earlier than the roadmap indicated and claimed significant growth of around 50% during the last 12 months.
Subsequent studies confirm the positive trend of YouTube Music, as we read 9 to 5 googlesthat too the only service stream Multimedia in western markets, which increased its shares worldwide between the second quarter of 2020 to 2021.
Younger users have grown up listening to music in YouTube vídeos, and because of this knowledge, YouTube Music has outperformed Millennials and Gen Z over other age groups.
According to analysts, it seems that, in addition to its great features and the differentiation of combining vídeo and music in the same application YouTube is particularly compelling for the younger audiencealready familiar with the interfaz and how the recommended algorithms work, so it’s not surprising that they are millennia and the Generation Z where YouTube Music gets its highest market shares.
This includes users born between the 1990s and 2010s, at least roughly, analysts explain the Generation ZMost importantly, he grew up listening to songs on YouTube vídeosAdding this intangible knowledge element that is escencial for them to feel more comfortable and satisfied with the Google plus service “deal”, although the quality of the music may be lower than on other platforms like Spotify or Tidal.
YouTube Music is growing at about 50% per year, yes, but don’t let the trees keep you from seeing the forest: it’s still a long way off Spotify and even below Apple Music and Amazon Prime Music.
You should remember that anyway YouTube Music is still quite far behind Spotify with only 8% market share. Among the 523.9 million subscribers to music services, the Nordic company reached up to 31% compar although they lost 3 points from the 34% they had at the end of 2019. Apple Music is also ahead of YouTube at 15%, and Amazon and Tencent remain more or less at 13% each.
Google plus is also entering the test market new offers and methods that act as buyers for YouTube Music A free option to access one will already be available in Canada in the near future stream Music that offers free background playback and soundtracks, Leaving the vídeo as an advantage plus and payed… Such a movement on a global scale would likely increase these penetration numbers!