Amazon is considering closing its own brand to avoid millions of dollars in objetivos from the European Union for anti-competitive practices.
Surely you took advantage of the past Amazon Prime Day to buy one of these The numerous white label products of the en línea shopping giantAmazon Basics for example Batteries, cables, microSD memory cards, tripods, mobile phone cases or notebook stands.
But acc a recent report from RecodeThese products could be unavailable very soon as they are responsible for Amazon consider closing Amazon Basics because of the objetivos they receive from European regulators for anti-competitive practices.
Amazon Basics could be history
Amazon executives are discussing this internally the possibility of closing the Amazon Basics brandnot because it is unsuccessful, but to avoid it received a series of objetivos amounting to millions of euros for anti-competitive practices by the European Union.
Just last week, the Seattle-based company announced some changes in this area in Europe increased visibility of third-party products on your platformwhich will no longer give priority to those of Amazon Basics, as this is one of the main reasons for European regulators.
In this sense, Amazon has also committed itself not to use private data from shops that sell vía their website to improve their own product rangebecause according to European authorities, the en línea shopping giant would take advantage of sellers using its platform launches very afín products, but at a lower price, under its Amazon Basics brand.
At the moment, the closure of Amazon Basics is only one possibility, since those in charge of the American company are still hoping for it to convince European regulators of the actions they have recently taken they are sufficient to avoid objetivos for anti-competitive behavior.