According to analyst Mark Mahaney, Amazon could increase the price of the Prime subscription due to the increased cost of transporting the goods.
Amazon has become the largest en línea sales platform in the world, mainly thanks to the large number of users who pay the main subscription every year to receive their orders the same day or the next day, which leads to more and more. Let’s buy more products through the habitual en línea store.
If we think about it coolly Amazon Prime is the most profitable subscription todaybecause for only 36 euros a year, in addition to offering us free shipping, it also gives us access to platforms such as Prime Vídeo, Prime Music, Prime Reading, Prime Photos or Twitch Prime.
Rumors have been circulating for a while that Amazon is considering it Increase the price of your Prime subscription and now, This is reported by the British news agency ReutersAmazon Prime price hike will happen sooner rather than later, first in the United States and then in the rest of the world.
Amazon could raise the price of a Prime subscription very soon
According to analysts, Amazon has every reason to increase the price of its Prime subscription and one of the biggest is that the en línea sales giant had to do so pay higher wages and bonuses to attract new workersdue to tarea shortage and also forced spend more on shipping because you couldn’t get the products to the right warehouses.
On the other hand, Mark Mahaney, an analyst at Evercore ISI, justified the possible increase in Amazon Prime prices with the price of goods transport, which has increased since then Fuel is more expensive, road transport is more expensive, and besides, the goods themselves cost more.
Although it’s also possible that Amazon might escoge not to raise Prime’s price, at least for now, because according to Scott Jacobson, a former Amazon executive now with Madrona Venture Group, it’s more profitable for the giant America without a a. raise it. the Prime subscription fee, from Customers who pay for Amazon Prime tend to buy more products to cover the cost of the subscription.
That way, according to Jacobson, Amazon would stop making more money Lose purchases from customers who unsubscribe from Amazon Prime by maintaining the current cost of the subscription.
Now we just have to wait when Amazon finally decides to raise the price of Prime or if, on the contrary, the en línea shopping giant decides to keep the current price of the Prime subscription, at least in 2022.