Still embroiled in its war with TikTok, Google plus has now prepared a new offensive by buying an AI avatar generator.
It’s been a long time since Google plus cease to be a search engine affiliated company. It’s true that search and advertising is still a core part of Big G, but they’ve even been making their own mobile phones for years.
In addition, those in Mountain View could make huge profits, y también.g. B. with Pixel family devices, Google plus Nest speakers and advertising displayed on YouTube, but Even when spending money, his pulse doesn’t tremble.
Google plus continues its war against TikTok
As collected in TechCrunchGoogle plus The company bought Alter for $100 million. This company is dedicated to the creation of avatars with artificial intelligence and its product will be integrated with Google plus as part of its fight against TikTok.
It’s worth remembering It’s not the Big G’s first move in that sensebecause he announced a few months ago that he would pay the makers of shorts 45% of the advertising revenue.
Alter’s name might not tell you much, though Yes, you may know Facemoji, an aplicación that allows you to create your own avatars for popular networks and gaming platforms. Twitter was one of the sponsors of this aplicación and spent $3 million on its development.
Basically it is an aplicación for Create alternatives to Apple Memoji. And it’s not the only one in its field: Snapchat has tried something afín to full-body avatars called Bitmoji, and Fb and Instagram have their own options, too.
Since the purpose of this acquisition is to get a foothold on TikTok, it could be the case We will see these AI generated avatars in YouTube short largos. It is unclear whether Google plus intends to keep up with this step. We’ll likely see the results of this acquisition in the future.