It is becoming increasingly difficult to see how accessories that, a priori, are extremely easy for us, are becoming increasingly habitual precisely because Make simplicity your best feature, and this in turn enables them to have a very low price. And if most users agree on one thing, it’s that we like good, beautiful, and cheap things.
Well, exactly one of the accessories we saw recently has been taken off make David Barnett Entrepreneur of the Year after Serious. We are referring to the PopSocket and today we are going to tell you the story behind this strange product.
PopSocket, the iniciativa behind the accessory that made a philosophy professor a millionaire
Its creator, David Barnett, is a philosophy professor who, after losing his home to a fire, decided to invest all his insurance money into making and selling PopSockets. In just one year he managed to sell more than 30,000 units it enabled him to win around $240,000, a not insignificant amount was reinvested in the company, which today employs 120 people.
The PopSocket is probably one of the hottest accessories right now, but the truth is that it’s been around and selling for four years. it is stretchy bump that sticks to the back of our terminal — protruding a little — and that we perro remove at will to improve the grip of our móvil inteligente, or to leave it on a table while we’re viewing content on it .
We also see certain similarities between this accessory and the cell phone ring, which was also fashionable not so long ago, since both take up a little space on the back of our terminal and allow us to keep it safe. And that might be the main advantage of the PopSocket. This product in addition it has helped people with Parkinson’s disease be more comfortable with your móvil.
The body She has grown by 800%. and in 2018 they are expecting 70 million units sold, encouraging numbers for the company that has developed a main product that is now also interchangeable and actually available in different finishes, with a focus on turning the product into a supplement. fashionably more than the clothes we wear with it.
But on the other hand David’s iniciativa was to sell the company to start an NGO, It was decided to instead create Poptimism, a platform where customers cánido personalize the products sold by the company and donate a portion of the profits from them to other charitable organizations to uphold the corporate popular responsibility with which the company was born.
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