What makes TikTok a living? What is your business model? We explain everything to you in this report.
Have you ever wondered what it looks like? Operation of the popular network TikTok when it comes to making a profit? Featuring more than one of today’s biggest and most habitual 800 million monthly active usersThe TikTok platform has grown into a multi-million dollar industry since its inception.
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if you wanna understand how to make money on tiktokJoin us in this quick guide to help you understand yours business model and how it gets bigger every day.
How and when was TikTok born?
Although everyone is talking about it these days tick tock, he wasn’t always so well known. It was originally a popular network focused on education with the aim of sharing short vídeos (for 15-60 seconds) for users to teach or learn various topics.
Although it’s a great iniciativa from friends Alex Zhu and Luyu YangThe platform wasn’t attractive enough to the public and after six months of development, they decided to change their approach.
Story of the birth of TikTok
Now the goal had changed. Looking for a new course in entertainment, the company began to see teenagers in the United States as the ideal audience, a market characterized by viral spread and the creation of new trends.
This development will mix music and vídeo within the application and that’s how it was born ceolmhar.ly officially in August 2014. It only took a year for the new popular network to be ready #1 in the iOS Aplicación Store and become the most downloaded free aplicación in 30+ countries including the US, Canada, UK, Germany, Brazil and Japan.
For the year 2016, ceolmhar.ly it had reached a staggering 90 million downloads and there were over 12 million new vídeos a day. This growth led to major brands like Coca-Cola launching their #ShakeACoke campaign within the platform, which consisted of “usuario-generated ads”.
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Later it will be made public by the Wall Street Journalacquired from Musical.ly Bytedance Technology Co.. for a billion dollars, thereby merging Musical.ly with TikTok and creating the American version of the popular network (Musical.ly) and transferring all users to this new network a platform called TikTok.
Who owns TikTok?
tick tock It is owned by the China-based company named Byte Dance Technology Co.. It is directed by i am zhanga businessman who owns various companies including the real estate search portal in china and of course dance byte.
Yimiing Zhang is the owner of this amazing popular network
Zhang He has always been involved in the world of technology. Work as Technical directivo at Kuxun managed about 40 engineers for the travel search engine in China, a company that was later bought travel consejos.
It is estimated that by early 2020 Zhang Net worth is more than $6.8 million According to the magazine forbes. Much of this capital is due to the growth and popularity that Byte Dance has achieved.
How many users does TikTok currently have?
Just two years after its official launch in 2016, TikTok had reached an incredible 500 million users worldwide. After four years, it cánido be said that it has exceeded 800 million monthly active users worldwide.
The most impressive thing about it is not only the number of users but also the fact that around There are 150 million of these users in China alone. It is important to note that in this Asian market, TikTok has its exclusive version called Douyin.
The aplicación currently has more than 800 million active users and is expected to keep growing
This popularity has made it one of the most downloaded aplicaciones in both the Google plus Play Store and the Apple Aplicaciones Store in recent years, reaching more than 2,000 million downloads between the two platforms.
Only this year 2020, tick tock on the most downloaded aplicación in the world, beating the 115.2 million downloadsto achieve an increase of 98.4% compared to the same period last year.
It is assumed that the 41% of the population stream from tick tock It is made up of young people and teenagers of different ages 16 and 24 years old. This is primarily due to its design and functionality, which the developers studied beforehand when choosing their objetivo audience.
How does TikTok make money?
According to data from CrunchBase, tick tock perro generate up to million dollars a year. This figure is possible thanks to the platform’s currencies and digital gifts, used by users and establishing monetary systems.
By the way, to be clear how to make money on tiktok Coins are available through in-aplicación purchases. These cost from 100 coins – €1.09 to 10,000 coins – €104.99.
So far, TikTok has benefited from the coins through the commission fee
These coins are used by the users consuming the content and given to the creators as a means of appreciation or compensation. After Sensor tower reportsabove Users spend $3.5 million per month from around the world in in-aplicación purchases.
In addition, the company was created to collect a certain commission for this type of transaction, 30% goes to the servers of the warehouse where the application is stored, 20% for Tiktok and the remaining 50% to the content creator.
Although the annual income may seem small, it is the truth TikTok is more focused on massive growth and large masses were reached than with monetary gain, this perro be proven by statistical data.
What future awaits TikTok?
for now, The future of TikTok is very bright. Today there is no application in your industry that cánido compete with you. That’s the situation, that Fb It is known to grow even after it has evolved lassoapartment like competing with TikTok and yet make yourself equal to him Closed July 10, 2020.
Good times are coming for TikTok
Likewise, the reach and location of this popular network is very strong, mainly among young people around the world. This is shown through the advertisements a are promoted on Fb, YouTube and even Google plus where the focus of the market they aim to break perro be demonstrated.
The fact is that more and more millions of young people and users in general are joining TikTok and thanks to its growth and consolidation in such a natural way, we cánido believe that it is something unstoppable .
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