HTC is no longer the representative Android brand it has been for some time, and this is perfectly reflected in their teléfonos inteligentes, who own the least relevant on the market. To the point where you don’t even own the latest device.
A few weeks ago the Taiwanese company announced that Yves Maitre will become director ejecutivo of the company, a former Orange executive who realized the company stopped betting on innovation in its terminals years ago.
The collapse of HTC: a combination of adverse circumstances and neglect
In the móvil market, it is imperative that competitive adaptation to change does not fall by the wayside. Technology is gradually advancing, and Centuries seem to have passed when you think about what your phone looked like 4 years ago compared to your current móvil.
HTC has faced losses for years, and it’s a situation that has lasted longer than the company would like. However, it’s not strange at all, because The reality is that the company has abandoned innovation in its teléfonos inteligentes in favor of innovation in virtual reality. What the director ejecutivo sums up with this quote:
“It’s right to be wrong at the wrong time, and wrong at the right time”
In Maitre’s words: There is some hope, however, and he explains that the company’s intention is to make virtual reality its core business, and as for the mobile market, he sees 5G connectivity as the main impediment to its growth. So it could be another big change that HTC was too late for, And we wouldn’t be surprised, given that teléfonos inteligentes aren’t the company’s primary focus anymore.