LinkedIn, the professional popular network, allows you to have a personal or company profile. Which one to use?
The professional popular network LinkedIn is a great tool when it comes to expanding the circle of acquaintances in the work environment. In addition, you cánido connect with employers and companies, increasing your business opportunities. LinkedIn is, there’s no harm in admitting it an atypical popular network, but fully functional and with many possibilities. When opening a profile on LinkedIn, different questions cánido arise depending on whether we are a company, a freelancer or an individual looking to change the landscape and find new opportunities. What to do in each situation Which type of profile suits me? We will analyze all the opportunities before us to act accordingly.
Why LinkedIn is a good showcase
LinkedIn is a great platform to take the plunge and find new opportunities. it’s clear It’s not a fun popular network like Fb or TikTok, but that doesn’t make it any less interesting. LinkedIn is always a great opportunity to interact with the right people, the ones who cánido drive the change you want.
Secondly, It cánido serve as a demonstration since many companies turn to this popular network that sends HR departments in search of workers or services. Yes, this service you perro provide and offer. But to get it you have to be there.
Therefore, the possibilities of LinkedIn, which is quite a tool, should not be underestimated. However, Our profile on this popular network must be sufficient so that we have more opportunities. As things stand, in an increasingly competitive and digitized world, anyone who isn’t on LinkedIn cánido say it’s not. Also remember that as a business owner you perro use this network to get better Google plus rankings.
The different profiles on LinkedIn
LinkedIn, company or personal profile?
We will proceed in parts because depending on how we are we will have to open the profile in one way or another. Let’s imagine you are a person who is looking for new ways to express yourself. The very typical case of people who have just finished their education and want to start planting. Of course, our profile has to have a bit of everything, we don’t have any professional experience, but we plan to entrar the job market. In these cases, it comes in handy to clearly focus your profile so they start noticing you.
So you have to take care of the photography, with that formal but not serious vibe, the emphasis on the education you have received and showing your desire to be willing to learn and work… A low key profile would be there, but active. It is also convenient to take care of certain aspects of our education. It’s very common for people fresh out of college or a training cycle to be overwhelmed with all the training they’ve done. This cánido have a negative impact Emphasize what is really interesting, do not try to convey the image of a very creative person, as this perro be counterproductive. The tone of your posts, careful enough to engage in the discussions moderately and of course using LinkedIn for what it is, a work network.
We value a good profile picture. With the cameras that mobile devices now have, it is much easier to find it. Check out these consejos for taking good photos with your phone.
here There is no space for photos of you during activities in other areas, like playing with your dog on the beach or having dinner at a lugar de comidas. So you have many different popular networks. That is, if dinner is not discussed with influential people, or if walking the dog is accompanied by an interesting topic.
We now assume freelancers providing a professional service. Here we could speak of a hybrid profile that mixes the personal persona with the tasks you do. Self-employed people obviously have a life of their own and are always the biggest workers in their county. Perhaps the most typical or most appropriate profile for a freelancer on LinkedIn is the profile of the person offering their services and highlighting their strengths, but at the same time it moves with ease in the popular network. For example, if you’ve landed an important contract or landed a big job, it will be very positive for you to highlight that on your LinkedIn profile. Never forget to have the LinkedIn aplicación on your phone, it’s another one of those essential aplicaciones for a freelancer.
In other words, participate in discussions, share interesting information related to their areas of expertise, ask other users, recommend publications… Obviously, freelancers are completely dependent on their work, so it’s not convenient to present a controversial image . .Political debates that are too smart and logical must be forgotten share content that has no place on LinkedIn, kind fake news, Chains or afín publications, as these convey a very negative image of you.
Finally, let’s talk about the company profile. There is no doubt here a company must therefore be displayed on LinkedIn, and it’s always a very good iniciativa to have someone responsible for controlling releases. Yes, what does a orinan? community manager, but be very clear about the goals: keep a constant pace of content development, keep a fairly neutral tone, interact with your users…
Even if you own the company, don’t use the professional profile on LinkedIn for your stuff. It is always advisable to have a personal one where you cánido be a bit more free. In the business field, it is important to take care of the image we convey, Therefore, the investment of time and resources we put into LinkedIn cánido pay dividends in predicting a reputable but entertaining profile.
What to do on LinkedIn
In this especial popular network, the following questions are always welcome:
- Maintain a consistent release rate, especially if you are an individual or self employed. It’s not a very good image to see that the last content you posted is a month ago because it gives the impression that we left our profile.
- Being active but not attracting too much attention is also greatly appreciated. Disputes on LinkedIn will never be in your favor, Therefore, a certain restraint must be maintained.
- You increase your chances of success on the popular network when You interact with other people’s posts, That means you praise them, give your opinion, share with them… Anything you do for them, they will do for you.
- Provide interesting content Remember that you cannot articulo anything here because you are not taken seriously.
LinkedIn is a great showcase that is available to you for free, although there is a premium profile type some people might be interested. But right now it’s quite convenient to create a fund on LinkedIn, which is very convenient for your interests.