Despite being quality titles, Netflix’s games are a total failure, according to the latest data from CNBC
He is Netflix’s commitment to mobile games it’s not performing as well as the company originally hoped. In November last year, the company presented for the first time a games area to the benefits of their subscription plans, and month after month the company is adding new games to the catalog of available titles.
But the wide range of titles does not seem to attract the attention of users either: according to a a recent CNBC report, less than 1% of the platform’s subscribers play with the mobile titles the company has been offering since late last year.
Nobody wants to play with Netflix
The specialized market analysis company in the application industry, ApptopiaIt espect谩culos, that Netflix games have been downloaded a total of 23.3 million timesand have an average of 1.7 million daily users.
Considering the company has a subscriber base that stretches 221 million usersactive users of Netflix games make up less than 1% of the total.
In June of this year, Leanne Loombe, Netflix’s head of games, made it clear that the company was still in an en fase de prueba phase in relation to this type of material. However, Netflix’s commitment to gaming is firm, with about 24 games already available in its catalog and full of it 50 planned before the end of the year.
It should be noted that currently the vast majority of games have been developed by a new team created by Netflix, which includes members of specialized companies in the industry such as Next Games, which are bearing the costs of acquiring Netflix. $72 million. However, the company confirmed that it is open to accessing the intellectual property of great games recognized by the public to offer to Netflix subscribers.