Mobile phone sales remain in the doldrums, although there is one manufacturer who is unaffected by the poor market situation.
The mobile phone market is still declining and sales are getting worse as the months go by. In fact, mobile sales are expected to fall by more than 10% in the coming months. The company Trendforce is published the sales data for the third quarter of 2022Confirmation that the decline continues and that Apple is the only manufacturer that survives until the market crash.
The results achieved by the Cupertino company are very positive, and the prospects for the last quarter of the year indicate this the only one that will increase your sales compared to C3. Be careful because everything points to it Every fourth mobile phone was sold From the factory, it will be owned by Apple, which sets it apart from rivals like Samsung and Xiaomi.
Apple, the sole survivor of the depósito market crash
Trendforce analyzed the situation of the mobile phone market in the third quarter of 2022, i.y también. in the months of July to September. In total, 289 million units were sold worldwide, a figure that once again espectáculos the decline in this market. However, the decrease is 0.9% compared to the second quarter of 2022 the reduction is 11% if we compare it to the third quarter last year.
If we break down the data offered by Trendforce, we find that Samsung is the top-selling manufacturer in the third quarter with around 64.2 million units sold. Compared to the previous quarter’s data, Samsung is a star increase of 3.9%. However, the prospects for the last quarter of the year are not good. Samsung sales are expected to fall.
It was the second most successful manufacturer in the world in the third quarter of 2022 Apple with 50.8 million mobile phones sold and a positive trend that continues. Unlike its competitor Apple it will continue to increase its sales in the last quarter of the year, which will lead the market and genera one of four factory-sold mobile phones. Far from being affected by the bad market situation, Apple continues to be stronger thanks to her the popularity of the Pro series for its new iPhones.
The 5 best-selling brands complete with Xiaomi, OPPO and vivo, all three in China. Here we must mention that Xiaomi integrates the data of Redmi, Poco and BlackShark, OPPO also has sales of Realme and OnePlus, as well as those of vivo iQoo. In the third quarter of 2022, Xiaomi is the only company that has kept its sales stable, although expectations for the fourth quarter indicate that this will also be the case The decline will affect the market.
Events like Black Friday will boost sales in the last few months of the year.
Not all data offered by Trendforce is negative. The company estimates that mobile phone sales will increase 316 million units in the last quarter of 2022what would orinan growth 9.3% compared to C3. These are months when there is a lot of shopping, including events like Black Friday and Christmas, and therefore an increase in sales. But even if year-end sales are better than they were in the third quarter, they still will be lower than the last quarter of 2021.