Since 2012, the Chinese mobile market hasn’t seen a worse second quarter, with Xiaomi, vivo, OPPO and other rivals taking advantage of Huawei’s fall.
We warned some time ago that the profits of Xiaomi and other Chinese competitors have risen in direct proportion Fall of Huawei registeredbut the truth is in a situation like this It’s good to pause to analyze the mobile market in China It failed to recover from the global contraction in 2020.
Unsurprisingly, as early as Q1 2021, numbers were painted red with a historic 20% sales decline, which our colleagues tell us GizmoChina record has crept in the second-worst quarter in the annual series since 2012 in a huge market that once seemed to have no roof.
This latest report Market Pulse Report of the mobile phone market in China, he published counterpoint researchactually announce it Xiaomi is the fastest growing brand in its home country in this second quarter that we just wrapped up and that’s surprising vivo is the first manufacturer to entrar the Chinese market Keeping 23% of the market share for themselves.
The mobile market in China records its worst second quarter since 2012 with many ups and downs in recent months, crowning Xiaomi as the fastest growing manufacturer, guarding against the fall of Huawei and also Vivo, which is already the first manufacturer to it eats up 23% of sales volume. the cake
The numbers don’t lie because the 75 million teléfonos inteligentes sold in China between April and June 2021 are the same. China’s second-worst quarter since 2012down 13% cumulatively from the already loss-making first quarter, and a Down 7% YoY quite significant.
The graphics have danced a lot over the past few months, and the ups and downs haven’t even managed to hide some clearly bad results, especially since The effects of the pandemic are still being felt and also because of the veto suffered by Huawei a huge hurdle for a giant with too much production capacity and the largest share of the Chinese market, which is now divided among rivals such as Realme, OPPO, ZTE, vivo and Xiaomi, among other smaller ones.
Indeed, you will see Xiaomi itself and other brands, including Apple, are improving Numbers in direct proportion to the case of Huawei, whose share of the Chinese market has fallen to 72% Due to the lack of supplies and their problems devices together without access to the technology of the United States, nor the ability to trade with them partner American.
Huawei loses its hegemony in China if the mobile market shrinks.
He is Xiaomi growth especially with a 70% YoY which speaks volumes about Haidian’s expansion plans within China’s borders.
At least it seems Experts are already predicting green shoots for the third quarter of 2021 in which móvil sales are to be reenacted, especially since the foundations for improving and presenting the are being laid New Apple iPhoneslike the arrival of new packaging, starting with Samsung and the return of HonorIt will help stimulate terminal renovations for the second part of the course.
We will have to keep an eye on the Chinese market as it is clear that most teléfonos inteligentes come from there and their situation is a major blow to the health of the entire industry!