In less than two years (or even two years): Samsung expects Apple to give us its first foldable device in 2024… And it won’t be an iPhone!
We’ve known that for a long time Samsung is firmly committed to the folding cell phone as the great protagonists of the future of the mobile phone industry and espectáculo a button because the giant is from Seoul the only one who wants to have up to four generations of his Galaxy Zwhich also examines the two most accepted formats with no serious competition, at least worldwide.
And that’s it Folding bag is enoughor at least Samsung and Huawei, Xiaomi, OPPO, Motorola or vivo have both presented us, but almost all limited to the Chinese market in very small editions and without a presence in international markets that would allow them to compete with South Koreans without borders.
So, maybe to analyze the market and your next steps and strategies, Head of department mobile experience (MX) from Samsung meets their partner and major suppliers to share information and opinions and to draw piquant conclusions, so a average annual growth of up to 80% from now until next year 2025.
Those are pretty ambitious numbers, but Samsung certainly thinks so Apple will entrar this campo in 2024 They will help improve their numbers as we already know the appeal of Cupertinoans when it comes to moving the wheels into new markets thanks to the marketing and above all to its huge following.
Samsung claims that the market for folding devices will grow by 80% by 2025, and in fact its forecasts assume that Apple will entrar the ámbito in 2024 with its first maleable panel terminals, which according to Samsung themselves will not be teléfonos inteligentes, but Computer iPad or MacBook.
That’s the big surprise Samsung doesn’t think Apple will launch a foldable iPhone firstas they believe that the company led by Tim Cook will trust the traditional formats without feeling the need to innovate too much until the needs are more clearly defined and the market is more mature, so for the South Koreans. from Cupertino, we first present iPad tabletas or MacBook laptops with foldable panels and new formats.
They also tell us that they talked about it iPhone users in their 20s and 30s are changing in South Korea on their phones Joining the foldable Galaxy Z family with rhythm “3 to 4 times more than before”a very significant milestone for Samsung and one that gives them the confidence to continue to back their packaging with a winner.
Now, only 1% of it compar on the world market it is represented by foldable mobile phonesbut Samsung confirms that its market studies are very positive in terms of satisfaction and criticism, so they hope so About 90% of users update their phones in the following months Start with value, look, and come back to buy gigantic.
Only 1% of cell phones activated worldwide are foldable, but Samsung’s market studies espectáculo so much satisfaction that the penetration objetivo is very ambitious: Around 90% of cell phone buyers should have a new and/or repurchase value.
And among the improvements and challenges is Samsung and its partner A face on the development of Galaxy Z will be included thinner, more durable and lighter constructions to make the expanded formats more comfortableThis includes significant improvements such as Screen wrinkle reduction when the device is open.
They realize in Seoul that it will also be important to them Integration of the S-Pen into the body of the terminalas well as Improving the cameras of some Galaxy Z still lags behind the Galaxy S in mobile photography and also pales in comparison to options like the vivo X Fold and its signature ZEISS camera system.
Likewise, there was also talk of new programa improvements and an interfaz better adapted to the 4: 3 format of the Galaxy Fold, which still does not convince me very much, betting more on formats like that of the OPPO Find N (closed, it has a more usual 16: 9 panel) , along with Samsung’s request to its colleagues that New materials have to be developed to disminuye the weight foldable phones.
As always, good words, lots of smoke and some facts, although that seems obvious Samsung will continue to push foldable devices while Apple waits its turn whenever the market espectáculos signs of maturity and clearly defined needs… And you value coming back the next time you change your phone?