This is how YouTube wants to attract TikTok creators: it pays them more money than the Chinese popular network
YouTube is aware of the impact tick tock was in today’s society, and doesn’t want to miss the opportunity to attract the talent of the scene Diversion has declined since release, so it goes where it hurts the most: the pocket.
The body It was announced today New changes to your program partnerimplement new measures, of which above all the creators of the short content (so-called Short break within the platform).
Short largo creators have access to the YouTube Partner Program
As the company itself confirms, the changes will be made in the coming months. From 2023 the Vídeo artists specializing in short largometrajes he perro participate in the YouTube Affiliate Programas long as they are more than a thousand subscribers on her channel and the Ten million views on shorts in a period of ninety days.
If you join the program, you will enjoy it the benefits of YouTube Affiliate Program, including advertising revenue or the financing function by entusiastas.
In this sense, YouTube will also improve the conditions for what TikTok offers to the creators 45% of income generated by your shorts through advertising:
Of the total amount allocated to creators, they keep 45% of the earnings. The distribution is based on the number of views of shorts from each creator in relation to the total number of views. The income is the same whether the creators use music or not.
With more than thirty billion views daily and more than a billion and a half people The shorts They’ve become an integral part of YouTube, and it’s no surprise that the company plans to continue improving the conditions for creators to attract more and more talent.
It remains to be seen whether these measures will be sufficient TikTok is no longer the short vídeo platform par excellence. What is clear is that YouTube has more than enough power to compete with every platform before it.