Sony is the first major brand to cancel its participation in Mobile World Congress 2022: it will not attend the espectáculo in person.
The first major telephone company i to announce that Sony has canceled its participation in MWC 2022 in Barcelona. The Japanese company confirmed this in a statement divided by European press to will not be his own stall at the phone fairwhose celebration is planned for late February and early March.
So will it be third year in a row in which Sony decides not to attend the Mobile World Congress in Barcelona, a fair that Sony regularly used to present to the world its new proposals for the Sony Xperia family.
There will be news from Sony, but they won’t be shown at the Barcelona espectáculo
Following the canceled 2020 edition and another edition in 2021 with historically minimal turnout There is more hope for the new edition of the GSMA’s premier telephony espectáculo. A few days ago, the organization of the event confirmed that despite the progress of the Omicron version, the plans to hold the fair in person during the days between February 28th and March 3rd have continued.
But that doesn’t orinan every company will do its own. In the past two years we’ve already seen that the trickle of companies that decided to distance themselves from the fair It got bigger and bigger again, until one by one brands stayed present in person.
For its part, Sony has made a decision to be one of the first big companies to announce that he is giving up the personal courtesy of the Mass. Nevertheless, the company plans Maintain a presentation strategy on-line that the brand has used over the years to introduce models like the Sony Xperia 1 III or the Sony Xperia 5 III to the world. Oddly enough, the Japanese company Yes, he was at CES 2022 in Las Vegas held earlier this month of January.
It is therefore very likely that the company will do so to present new products of the Xperia series at Mobile World Congress 2022although they will not be physically at the Barcelona phone fair.