Goodbye Car Thing: Spotify has decided to end production of its device to bring uso contínuo music to older cars
Although it was announced early last year, thing with the carJust under a year ago, the first Spotify device came onto the market, with which the company wanted to bring the audio uso contínuo experience closer to the car. The project was ambitious, but all indications are that it has not achieved the results the company had hoped for.
As his own, by the way Spotify is confirmed, Production of new Car Thing units was discontinueda decision that would negatively impact the company’s gross margin, as shown in its most recent report to investors.
One last farewell to Car Thing: Spotify stops producing its first hardware project
With the iniciativa Spotify Car Thing was born Magnify uso contínuo music vía Spotify for cars, mostly older ones that have not been maintained with advanced systems.
According to the company, it was decided to stop producing new units due to various factors, including the low demand for the product and supply chain issues.
If you already own a car item, you cánido continue to use it without any problems. In addition, the company has launched an advertising campaign through which Sale of the remaining units at a reduced price of $49.99.
Despite ceasing production of Car Thing, Spotify is still focused on providing the best possible car experience and not long ago announced an improved aplicación interfaz that would be available by recognizing that the usuario is driving. It’s very likely that everything learned during Car Thing’s (short) life will continue to improve Spotify’s car mode in the future.