No “S”, now send the “Pro”.
Like every end of the year Apple has introduced new iPhone terminals. This time it was the iPhone 13, iPhone 13 Pro, iPhone 13 Pro Max and iPhone 13 mini. However, these names, which are familiar to us today, were not so familiar in the past because the Cupertino company used a different nomenclature.
Do you remember the iPhone with the “S” in its name? Although it wasn’t known exactly what this letter means, it was the name of the most powerful iPhone of each generation, such as the iPhone 6S or the last one to have that name, the iPhone XS. But, Why don’t we see the S in Apple terminals anymore? Will he come back one day? Everything seems to point to no.
No, no more iPhone S
phone field he reminds us of all the Apple terminals with an S in their name in an interesting article. It all started with the legendary iPhone 3GS and ended with the XS in 2018. Although the S was (or wasn’t) a good marketing strategy and showed which iPhone model was the high-end, in the end, the bitten apple company decided on a different strategy.
With the arrival of the iPhone 11, Apple decided to further differentiate its different models. This is how the iPhone 11 Pro was born, which was better than the regular model and the iPhone 11 Pro Max, whose screen was larger. The iPhone 11 Pro was nothing more than a vitaminized iPhone 11 just to have the “Pro” tag It sold a lot more than the regular model to become a real hit and repeated as its heirs (the iPhone 12 Pro and iPhone 13 Pro).
Therefore, it is clear that the word Pro sells more than the letter S, so it is expected that Apple will continue to use this strategy for future versions. Everything is based on influencing the consumer and that is clear The iPhone Pro sounds a lot more powerful than the iPhone S. So no, forget about going back to S on iPhone.