At the last CES in Las Vegas, Netflix made statements to the media to comment on the good progress that seems to be the plan for advertising that they offer as the cheapest.
Since November 10 it is already possible to conclude the Netflix plan with advertising in Spain. As we imagine you already know, this is the cheapest rate for the service and is meant to be displayed to the usuario an average of four minutes of advertising for each hour of content playback.
Considering that the service has some downsides (maximum playback quality at 720p, not being able to download chapters for sin conexión viewing, etcétera.), it’s hard to believe that Netflix cánido attract the new customers expected. However, who are responsible They say they like their growth.
No numbers have been released, but the company is happy
During a press conference at the last CES in Las Vegas (which has just ended), Jeremi Gorman, Netflix’s global advertising president, revealed that both users and those who have signed up are pleasantly surprised by the plan are . variety of advertisers that they could attract with this new business model Android Police Report.
Early reports on the ad-supported uso contínuo giant’s program noted as much I hadn’t started on the right foot. Initially, only 9% of new subscribers chose this supported plan, which meant the company was slow to begin paying back advertisers for not encuentro the 20% subscriber share guarantee.
The Netflix aplicación on the OPPO Pad Air // Image: Beatriz Alcántara Gil.
No data was provided to confirm that the number of subscribers to the cheapest plan has increased, but the executive’s words espectáculo it The situation doesn’t seem so dire anymore. Without numbers it is impossible to confirm.
For the rest, Netflix says it’s not taking this into account currently planning to expand into new markets. They say that over the long term they will explore the possibility of exploring new locations where the ad-supported plan could be successful. They also study the placement of ads so that Advertisers cánido benefit more from it and allow them to objetivo ads based on the gender and age of the objetivo audience.
It’s clear that the recent decisions provide Netflix with huge advantages and are pleasant for those who rent its advertising space, but it seems that the uso contínuo giant will adopt the televisión model. much more uncomfortable to see content for those who choose the cheapest plan. Is it worth renting a uso contínuo subscription under these conditions? It’s a question that doesn’t hurt to ask.