Xiaomi is no longer the fastest growing brand in Europe: these three companies have managed to multiply their sales in the last three months.
He is latest mobile market report prepared by counterpoint research this espectáculos Xiaomi is not the brand that has grown the most in recent months on the territory of Europe. Three other firms of Chinese origin managed to overtake the Beijing-based company in the third quarter of 2021.
Nevertheless, Xiaomi continues standing second ahead of Apple in terms of market share and just ahead of Samsung, which is still firmly in the game above for the eleventh consecutive quarter.
Vivo is the fastest growing brand in Europe in Q3 2021
Although the The mobile market seems to have largely recovered from the pandemic-related slumpthe chip shortage It is a new challenge that manufacturers must face. Compared to the same period last year, the Mobile sales are down 1% .
Despite this slight drop, most companies within the top 10 sold the most mobile phones in Europe. they managed to grow compared to the same period last year. All but one case Samsung – with -16% growth -, HONOR – with -900% – and Huawei – with -94% –.
xiaomi, with an annual growth of 51%, strengthens its second position on the European market, reaching a share of 23.6%. Apple, for its part, holds third place with a 22.1% share and 24% growth.
The top 10 brands selling the most mobile phones in Europe are led by Samsung, followed by Xiaomi and Apple.
But the companies that have grown the most are the three that make it up BBK Chinese electronics group: OPPO, realme and vivo, with a 112%, 160% or 238%.
This must be considered OnePlus’ sales are also in the percentage corresponding to OPPO, his joint venture with which he shares hardware and programa development and manufacturing resources. Together, the companies are already a 10.1% market share.
Other shops, like Motorola and Nokiathey made it too growth compared to the previous yearI 47% and 24% respectivelyIt manages to sell more phones than Honor and Huawei, both with a 0.5% fee. in the third quarter of 2021.