Apple AirPods were the best-selling TWS headphones in 2021.
If we talk about móvil inteligente accessories, it is one of the most habitual among all types of users wireless headphones and that’s why we’re seeing this with more and more phone manufacturers One or more models of TWS headphones are launched.
If we said a few days ago that Counterpoint Research researchers published a top of the 10 best-selling phones in 2021, iPhone 7 of them now, a new report by senior analyst Liz Leedisclosed Which brands are currently selling the most wireless headphones and, yes, Apple is still number one.
Apple continues to dominate the wireless headphone market with its AirPods
This Counterpoint Research report reveals an open secret: Apple was the brand that sold the most wireless headphones worldwide in 2021. According to this study, the Cupertino-based company grew 5% year over year, despite its market share fell from 30.3% in 2020 to 25.6% in 2021.
Despite the fact that the third generation AirPods were released later than expected, The second-generation AirPods and AirPods Pro kept sales high Thanks to a series of actions carried out over the past year.
When they were launched, the AirPods 3 were a huge hit in North America and Europetwo regions where they dominated the TWS earbuds market in Q4 2021.
Top of wireless headphones sales in 2021, filtered by brand and compared to 2020
The second place in this top is taken by the Chinese giant Xiaomi, which holds its own its market share 9% over the previous year and the third step of the podium is occupied by the experienced Korean manufacturer Samsung 33% growth over the previous yearby sales of the Galaxy Buds Pro and Galaxy Buds 2 launched in the first and second half of the year respectively.
The other wireless headphone brands have grown the most in 2021 Skullcandy and boatmainly thanks to an increase in sales in key regions such as y también.g North America, Europe and India.
Wireless Headphone Sales Chart 2021 Filtered by Price Range and Compared to 2020
This report also espectáculos that wireless headphones under $50 were the best sellers at a 35% market share and that sales growth in the $50 to $100 price brackets has been substantial since then it rose from 13% in 2020 to 17% in 2021. This growth was led by two brands in especial: Xiaomi and JBL.
One of the reasons for this growth is the increasing competition in this price range, as last year manufacturers such as OnePlus, Realme or OPPO have fully entered the TWS earphone market with models offering excellent value for money, which will drive the market growth in 2021.
On the other hand, wireless headphone sales are also over $200 an increase of 2% over the previous yearStarting from a market share of 14 to 16%, Apple took off this price range More than 75% of the $200+ TWS headphones sold in 2021 were AirPods.