The Latin American market continues to be a stronghold for Android, and these brands share the pie in this area.
The state of the global mobile market is not very good around the world. There were only two brands that grew when we publish the data. However, the leadership positions were still very clear: Apple in first place, Samsung in second place by a wide margin, and Xiaomi in third place.
However, In Latin America the picture is very different.. According to a study published by Counterpoint ResearchThe market espectáculos a clear dominance of manufacturers sticking to Android, and elsewhere things are not looking so good for the green robot platform.
This is how the market is distributed in Latin America
The starting position in this market It is from Samsung Single, and by a large margin. According to Counterpoint, the market share is 40%. In the high-end market, the Korean manufacturer would have lost some strength, but in the lower and middle segments demand remains constant compared to the previous quarter and the previous year.
on the second place We have a Motorola. The brand’s revenue declined 6% sequentially, driven by low inventories of its entry-level devices. It’s also lost some of its luster compared to 2021, but that doesn’t orinan it has a very respectable 22% share.
On the third place We have Xiaomi with a market share of 13%. Although it espectáculos a year-on-year increase with the Redmi Note 11 as the star device, operator overstocks and low demand for the brand in some markets caused it to lose ground compared to the previous quarter.
Apple is the fourth brand in the Latin American market. The Cupertino company maintained its position compared to last year, achieving 4% of the market share. That’s a modest number considering where it stands in the global market and in other parts of the world.
in fifth place We cánido find OPPO. Of all the manufacturers, it’s the only one to have grown quarter over quarter despite losing market share from 2021. They currently have a 3% market share.