According to rumors, it looks like OnePlus could repeat Xiaomi’s step with Redmi and transform its Nord family into a new brand of affordable phones.
After formalizing the merger with OPPO, this seems to be the case OnePlus is still in the middle of restructuring which will genere them to be one of the big jugadores in the industryUse the synergies of OPPO and all the power of a large manufacturer.
In fact, OnePlus has surprised in the past by forgetting its legacy Flagship Killer to introduce us to a large family of mid-range and affordable Android terminalsits newest members were OnePlus Nord 2T and Nord CE 2 Lite a few weeks ago.
And now, like he said India mobile exclusively, the Shenzhen company seems to think Elevate your average cut in a much more serious way Sales volumes continue to grow, they would copy the strategy of famous competitors like Xiaomi Creation of a sub-brand of Nord.
Interestingly, OnePlus is launching more affordable phones for its Nord family, which will soon become a separate sub-brand under the ‘Nord by OnePlus’ name, according to Indian media.
The iniciativa doesn’t seem that strange if we look at it OPPO, this already has an eraa I live with iQoo from Xiaomi with Redmi and Pocoso looks safe “North by OnePlus” it wouldn’t be surprising too much in a market that tends to differentiate more between the affordable cut to give way to more teléfonos inteligentes plus.
Unsurprisingly, higher category phones have higher profit margins and establish their origins in an off-market photo in price and benefit Expand the presence of the best-selling families seems almost logical.
Anyway, we know that OnePlus doesn’t completely disappear from the branding from the northwhich would leave room for this slogan ‘by OnePlus’ either ‘Brand of OnePlus’ Give this new sub-brand some packaging.
They tell us that “Nord by OnePlus” would use blue as its corporate color, have a physical presence in stores and department stores, and have a diverse product catalog that includes teléfonos inteligentes, smart watches and bracelets, headphones, TVs, and more.
It seems, Light blue would be used as the corporate color and the channels would not get the full weight of their sales on-linewith its own stores and special showrooms, as well agreements with retailers and large areas which helps them to promote and enhance a brand image recently created but already known to the majority.
And yes, my friends “North by OnePlus” I want to go into the market very seriously with teléfonos inteligentes, outfitTVs and accessories even less power banks or headphones, y también.g Build a strong and tasty product catalogue at very attractive prices.
It is clear that this is the case OnePlus’ strategy is to establish itself i don’t eat anymore Flagship Killerthe contrary as a mobile creator exhibit with the best technique, perhaps leave it to Nord alone to attack the cheapest parts Products capable of competing with those of Redmi, Poco and Realmeparticularly… Does this seem like the right move for you?