In theory, the signatures no longer have anything to do, but in practice they do.
POCO announced its complete break with Xiaomi a few weeks ago to become an independent brand. Therefore, the company would a new single way after more than two years hand in hand with Xiaomi.
The announcement was made without explaining too much What does it orinan to be independent. because until now the terminals were under the umbrella of “POCO”. some differences with Redmi teléfonos inteligentes.
Yorick Dupon, Senior Editor at Tandem Tech, had an opportunity Chat with Xiaomi’s PR manager from the Netherlands, Larisse MacDonald, who in a detailed interview from which interesting conclusions perro be drawn. The most obvious and summarizing is this POCO is partially independent, because it continues to rely on certain key features from Xiaomi.
Independence not independence SMALL, in detail
The first short answer to POCO’s independence is as clear as it is elogiable: “POCO Global as well as its Marketing and sales departments are already working independently”, explains the source.
The second major headline of the interview leaves its mark Independence is not complete: “POCO will be an independent brand, but They will use the MIUI operating system on their teléfonos inteligentes. Likewise, it will have its own sales channels, but since the brand is new, from Xiaomi we will continue to share certain resources with you, how perro it be the manufacturing chain, quality control or after-sales support, which ensures quality [valga la redundancia] of the processes”.
This leads us to reconsider the real reasons for the split, because if the dependence on Xiaomi runs so deep, it’s because it wasn’t the right time. Larisse MacDonald clears doubts: “POCO is a very successful brand, but at the same time it has a clear objetivo group and mission. she wants reach a very young, tech-savvy audience. This brand DNA requires a different approach.”
Heading into this new year, POCO will have its first big goal “Extend product catalogue” Support good value for money. “POCO focuses on offering everything you need and nothing more. This allows us to have the best possible features at the best price.”
Finally, on the question of whether they intend to attack other product segments in the near future, MacDonald said He didn’t close the door, but didn’t want to give any more details either.