There is an explanation for the striking colors of the new Xiaomi 13. You should pay attention to this.
The new Xiaomi 13 has hidden more secrets than it seems at first glance. The Chinese company presented its new one insignia a few days ago and since then we don’t stop hearing details about this pair of terminals that will hit the world market early next year.
One of the most striking details of this new family of terminals is in its part Colours. As well as presented new shades in the “fácil” models, the Beijing company decided to launch a special edition of the Xiaomi 12, dressed in five striking colors that will initially only be available in the Chinese market.
But, where do these colors come from. Xiaomi chose a variety of extremely eye-catching tones not typically seen in the world of telephony. And as expected the choice makes senseat least for the director ejecutivo and co-founder of the brand.
Lei Jun explains why the Xiaomi 13 Special Edition’s colors are striking
To see why Xiaomi has decided to bet on this collection of five colors to dress up its special edition Xiaomi 13, you have to think about it the automotive industry. Xiaomi, like other tech companies, takes time Study of the car marketand its director ejecutivo, Lei Jun, claims to have spent a long time researching the industry.
As a result, he came to the conclusion that although each sports car brand has its own design line, There is some uniformity in color, partly due to the order of the International Sports Racing Association around the turn of the century, a color for each country. However, over the years the colors have changed Association with vehicles of a brand (y también.g. red for Ferrari, yellow for Lamborghini or blue for Bugatti).
Starting from this premise, they wanted from Xiaomi Explore the possibility of seeing the emotions some people experience when looking at a sports car. To do this, they have decided to take some of their most representative colors and use them in the Xiaomi 13 special edition. Therefore, we see that each version of the device has its vehicle brand representative.