Spotify presents its results for the third quarter of 2020: outstanding usuario shares, slack in profits and a possible price increase that will happen very soon.
Let all the big jugadores jump on the bandwagon stream vídeo game Give us a little hint that multimedia content services i stream,Y subscription services in especial are more habitual than ever and they are big business of our time.
If you check I’m sure you all have an active subscriptioneither Netflix, Amazon, or Spotify itself is the subject of this article, and that is No usuario will find it too much to pay 10 euros per month to hear all the music that we enjoy or enjoy all the audiovisual content from a giant like Netflix.
In no case do not be fooled, because everything is not as beautiful as it seems and as shown TechCrunch Probably yes Very soon Netflix or Spotify will increase the prices of their subscriptions plus at least in some of the markets in which they operate, to adapt to the new tax and service realities.
Spotify’s Family Plan is already rising in price in Australia and will be available in many other countries very soon
For her ever since Netflix has already announced it a few weeks ago for subscribers in the United States, and now it’s after Daniel Ek, director ejecutivo and co-founder of Spotify, who warned about it The company plans to raise prices as its service matures in many markets, providing users and subscribers “Advanced Content” In return.
I believe that the hourly increase in value is our most reliable signal to determine when we perro leverage price to grow our business.
Daniel Ek, director ejecutivo and co-founder of Spotify
It’s worth remembering that Spotify started out as an exclusive service stream music, but for a while invest heavily in podcasts and other types of content, almost 2 million podcasts have already been collected on the platform and 58 original programs in the last quarter.
As for the price increase, Spotify has already tested it with select customers in multiple marketsand according to the Nordic company’s management, the results have been positive and forecast ability to do so “Continue to build on this pop-up strategy” with Australia as the first victimwhere the “Family plan” is increased from A$17.99 to A$18.99.
It will be the first of many offerings, as this family plan is also equipo to increase prices soon Belgium, Switzerland, Bolivia, Ecuador and other countries which will be announced from time to time.
Continuing the thread of Spotify’s Q3 2020 earnings presentation, it’s time to say it Spotify already has more than 144 million subscribers plusfrom a total base of already 320 million active users Exceed market expectations with profit.
Usuario numbers aren’t reflected in operating profits, however, as the company reported €101 million in losses and announced it plans to boost its growth by entering larger markets like India and Russia, countries that also have huge potential users . We’ll definitely have to wait for moves because nothing has been confirmed for Spain yet…
Spotify aplicación for Android.